Remember how the PGA Tour has been losing a lot of sponsors lately? Well, the situation just got worse. Longtime partner Sanderson Farms has pulled out of its championship event, despite having a contract through 2026. Talk about a red flag! The PGA Tour’s financial struggles are no secret, and Webb Simpson’s warning in January that the business model is ‘broken’ seems prophetic. Soaring purse sizes are squeezing sponsors dry, making it unsustainable for companies to continue supporting events.

But amidst all this doom and gloom, there’s an exception, the LPGA Tour! KPMG has just announced a three-year renewal of its sponsorship of the KPMG Women’s Irish Open, securing the tournament’s future and providing a platform for stars like Lydia Ko to dazzle, per Sports For Buisness.com. Ko is the former world number one and is one of the best golfers out there, and with KPMG’s extended support, she is only going to get better as the Women’s Irish Open will likely attract even more top talent, boosting visibility and inspiring young golfers.

And here’s the cherry on top: the 2025 KPMG Women’s Irish Open has snagged a prime spot on the calendar – the first week of July, just before the AIG Women’s Open Championship. This clever scheduling will likely lure the world’s top female golfers, including the phenomenal Lydia Ko, seeking crucial prep and competition before the major tournament.

Not only that, but KPMG partner Stephen King also came forward to express his excitement about the big feat.

KPMG renews commitment to women’s golf

Stephen King, Partner at KPMG Ireland, is thrilled to announce the firm’s extended sponsorship of the KPMG Women’s Irish Open through 2027. “We are incredibly proud to extend our sponsorship of the KPMG Women’s Irish Open as we continue to support golf, and women’s sport in Ireland. “ King said. “The tournament’s resurgence has been remarkable, and we are delighted to see its positive impact extend beyond the golf course, into the surrounding communities”, he continued.

King highlighted the inspiring turnout of young girls and boys at this year’s tournament, expressing hope that the KPMG Women’s Irish Open will continue to inspire future generations. KPMG’s commitment to golf is longstanding, with title sponsorship of the KPMG Women’s PGA Championship since 2015 and support for Irish golfer Leona Maguire.

The 2024 tournament yielded impressive economic benefits, generating €7 million in direct spending and €4.6 million in economic output. King’s leadership has been instrumental in KPMG’s continued investment in women’s golf. So what do you think about LPGA’s latest feat? Let us know in the comment section below!