
via Getty
Silhouetted golfer on the tee during the 127th British Open Golf at Royal Birkdale GC in Southport 16th-19th July 1998. (Photo by David Ashdown/Getty Images)

via Getty
Silhouetted golfer on the tee during the 127th British Open Golf at Royal Birkdale GC in Southport 16th-19th July 1998. (Photo by David Ashdown/Getty Images)
Many were taken aback by the young golfer’s performance when Ryan Gerard, 25, shot to the top of the scoreboard at the ongoing PGA Championship. However, those with an understanding of the sport were aware that Steve “Pepsi” Hale, the seasoned caddie by his side, was responsible for a portion of his success. With decades of expertise, including a noteworthy time with Keegan Bradley during his 2011 PGA Championship victory, Hale has been looping for Gerard since early 2023.
After qualifying on Monday, Gerard finished fourth at the 2023 Honda Classic, a noteworthy accomplishment that established the stage for their alliance. In order to better understand the man behind the bag, let’s explore Steve “Pepsi” Hale’s life and profession.
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Who is Ryan Gerard’s caddie?
The story of Steve Hale’s rise to fame as a caddy is both unusual and motivational. Hale, who was born and raised in New York City, first sought a career in accounting before picking up a golf club at the age of 28. His late entry into the sport boosted his enthusiasm and commitment rather than impeding his development. Hale made the switch to full-time caddie by 2006, contributing a distinct viewpoint and work ethic to the position.
How helpful is it for @PGAChampionship co-leader Ryan Gerard (25 yrs old) to have a veteran caddie like Steve Hale on the bag? Hale looped for @Keegan_Bradley in 2011 PGA Champ win.
Ryan discussed w/Garett last week at @TruistChamp.
Full chat: https://t.co/hz3DslW2K3#PGAChamp pic.twitter.com/extCJ2hiQH— BeyondTheClubhouse Podcast (@BeyondClubhouse) May 15, 2025
When Hale linked up with Keegan Bradley in 2011, it was his big break. They became friends by coincidence; Hale was caddying for Lovemark at first, but he hit it off with Bradley following Lovemark’s accident. Bradley’s triumph at the 2011 PGA Championship, which catapulted both the player and the caddy into the spotlight, was the result of this successful partnership. The victory was attributed in large part to Hale’s strategic acumen and composed manner.
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In addition to his work with Bradley, Hale has caddied for a number of well-known athletes, such as Jamie Lovemark, Lee McCoy, and Johnson Wagner. He is a highly sought-after figure on the PGA Tour due to his reputation as a trustworthy and perceptive caddie. Hale’s adaptability and in-depth knowledge of the game are demonstrated by his ability to adjust to the requirements and styles of other players. Now that we’ve covered his professional accomplishments, let’s check Hale’s personal life in more detail.
What’s your perspective on:
Is Steve 'Pepsi' Hale the secret sauce behind Ryan Gerard's rise in the PGA Championship?
Have an interesting take?
A glimpse into Steve Hale’s (aka Pepsi) life
Despite his well-known achievements on the golf course, Hale’s personal life reveals a guy rooted in dignity and family. He and his wife live in the United States, and their union has been a pillar of his stability during the course of his exciting career. In an expression of gratitude, Hale reportedly stated that he thought about gifting his wife a Cadillac Escalade he had won as a bonus, emphasizing the value of family in his life.
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Hale’s nickname, “Pepsi,” gives his professional character a unique twist. Although the name’s origins are unknown, it captures the kind and approachable personality that has won him over with players and spectators. His capacity to establish enduring bonds with the golfers he assists is evidence of his true character and interpersonal abilities. Hale has a neutral viewpoint in the face of the intense pressures of professional golf competitions. His varied experiences and late entry into the sport have given him a distinct perspective that enables him to handle the demands of the PGA Tour with poise. In addition to helping his players, this balance sets an example of professionalism and commitment in the sports industry.
In the competitive world of professional golf, a player’s and their caddie’s synergy can be the difference between winning and losing. This combination combines experience with youthful ambition, which is best illustrated by Steve Hale’s collaboration with Ryan Gerard. Having an experienced caddy like Hale by his side could be Gerard’s secret weapon as he continues establishing himself in the PGA Championship.
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Is Steve 'Pepsi' Hale the secret sauce behind Ryan Gerard's rise in the PGA Championship?