The PGA Tour just got a major shot of adrenaline with Brian Rolapp at the helm, and it’s about to get really interesting. With Rolapp bringing his NFL expertise to the table, including his knack for securing landmark media deals, the stage is set for a thrilling showdown between the PGA Tour and LIV Golf. Especially since Jay Monahan’s successor and LIV Golf CEO Scott O’Neil go way back to their Harvard Business School days, where they likely hashed out business strategies and maybe even debated the future of sports. Who would’ve thought their business school banter would translate to a high-stakes golf rivalry?

But wait, there’s more! Rolapp O’Neil, both Harvard Business School alums, seem to be more than just acquaintances. Back in 2021, Rolapp tweeted, “Have a nice stack of books to work through this long weekend. This one is on top. Congratulations @ScottONeil” — a gesture that suggests a warm friendship. And it seems O’Neil, who was studying for his MBA from Harvard Business School, appreciated the nod, responding with a heartfelt “Thanks @brianrolapp Appreciate you, your leadership (and your summer reading list) #BeWhereYourFeetAre”.

For those who don’t know, “Be Where Your Feet Are” is a book authored by Scott O’Neil that explores the importance of mindfulness and being present in the moment. The concept encourages individuals to focus on the present, letting go of past regrets or future worries, and to live more fully. And that is exactly what O’Neil is doing in the Saudi-backed league. Perhaps.

Anyway, fast forward to today, and these two friends are now on opposite sides of the golf world, with Rolapp leading the PGA Tour and O’Neil at the helm of LIV Golf. Could their friendly rapport pave the way for a merger? Well, we don’t know about that, but what we do know is that some major changes are on the horizon with Rolapp’s entry.

Brian Rolapp is going to make some major changes

The PGA Tour is on the cusp of a significant transformation with the appointment of Brian Rolapp as the CEO of its new commercial division, PGA Tour Enterprises. Rolapp brings a wealth of experience from his 22-year tenure with the NFL, where he worked closely with Commissioner Roger Goodell. His expertise in media negotiations and business strategy is expected to be a game-changer for the PGA Tour, particularly in securing new broadcast deals.

As Rolapp settles into his new role, he’ll be working closely with Commissioner Jay Monahan to drive growth and innovation. The PGA Tour is already making significant changes, including revamping its Tour Championship to crown its FedEx Cup champion. This move is part of a broader effort to enhance the fan experience and drive engagement, which has seen a strong uptick this year thanks to extensive feedback from fans.

With a contract that will run through 2026, Rolapp is poised to make a lasting impact, navigating complex challenges like negotiations with the Public Investment Fund of Saudi Arabia and rival LIV Golf, ultimately benefiting fans and players, both.