The legendary golfer Tiger Woods and Nike have as old a relationship as the golfer’s career. And after a long wait, their partnership has harvested new fruit, which is trending on Twitter. The golfer entered professional golf and joined the PGA tour in 1996. His first major victory in 1997 laid the foundation of today’s golf. Since the beginning, Nike has become the endorsement partner of the former number-one golfer. Over all these years, the golfer has made huge bucks via endorsement deals. According to reports by Golf Monthly, “Woods has been with Nike since 1996, where he signed a huge $40m deal over five years, which was renewed for a reported $100m over a further five years.”

Since that deal, Nike has adorned golfer’s hats and shirts. Even when they stopped equipment production, the pro golfer used Nike clubs and a Nike golf ball. However, it is time to focus on new developments by Nike.

Is Tiger Woods trending again because of Nike?

TWLEGION has shared a piece of fresh news about Tiger Woods and Nike. Their tweet revealed the new Nike TW merch, which has taken over the internet. Nike has shown new Tiger apparel, including the belt’s first significant makeover in years. It was the first of several items planned for the TW line. There are plenty of new shirts and sweaters on the way. They also mentioned the new logo and said, “The larger TW logo on the back of the new mock is a styling change that’s also apparent on all the upcoming shirts coming around Augusta.”

How Much is Tiger Woods Worth to Nike?

The Masters of 2023 is not very far away. It is the first major PGA tour event or the golf industry. However, this event will undoubtedly be memorable for 15 times major championship winner. Nike, one of the golfer’s longtime sponsors and the world’s largest apparel company, chose the right time to tease his fans. While the official announcement of Woods competing in the event is awaited, Nike has tickled the fan with the new products.

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Last year also, on the occasion of Woods’ 25th anniversary at the masters win, Nike did the same thing. To celebrate the day, they dropped gorgeous merchandise that made fans go crazy. And repeating history, the sports apparel company has dropped a new line. After the brutal accident in February 2021, the golfer has been away from golf. His fans are expecting a major victory for him in 2023.

Let’s talk about some numbers

Considering a 2013 ESPN report, Woods and Nike signed a $100 million contract in 2001. After following the same deal for five years, they decided to make changes in 2006. And according to the same report, they signed an eight-year deal for an estimated $20-40 million annually. They again extended the partnership in 2013 for an unknown amount of money. However, they remained firm on the deal, even after Nike stopped their golf equipment production in 2016.

However, on the other side, Nike has earned big profits too. They received excellent brand exposure for over 20 years because of the partnership. According to the reports by Apex Marketing, Nike’s brand value was estimated to be $22,540,000 in 2019. The reason behind the popularity was Woods’ on-camera appearance during the Masters final round telecast on CBS. The viewers could see Tiger’s hat, shirt, pants, and shoes.

Watch this story- Tiger Woods’ Endorsement Deals

Are you excited about the new TW products by Nike? Let us know your views in the comments.