‘Overpromise and Underdeliver’: LIV Golf’s Massive Announcement for Viewers Gets Brutally Disapproved by the Golf World

Published 02/24/2023, 4:30 AM EST

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via Reuters

The rebranded LIV Golf League is trying its best to fulfill all the requirements to increase its viewership. After improving their marketing efforts, bringing more business is their motive, along with entertaining the fans. Chief Greg Norman bagged the broadcasting deal with CW Network. The schedules to watch the team league have been revealed. However, the Saudi-backed circuit has brought other good news for non-US audiences. The news is trending on Twitter, and the fans cannot stop commenting on it. But did they like the gift from LIV Golf, or did the Tour have to undergo criticism again?

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Is the golf world happy with the latest announcement of the LIV Golf League?

Flushing It posted a new announcement which can also be called a gift for non-US-based viewers. The post read, “LIV have announced that non US viewers will be able to stream LIV Golf free of charge via a new streaming site called LIV Golf Plus.” The good news did not end there. It further read, “It is available online and via an app that is free to download on most platforms.” It will give the Tour a better opportunity to get closer to more audience. But the question is, did the fans like it?

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After prompting to download, the Twitter handle provided the link to the app. Undoubtedly, fans downloaded the app and registered their experiences in the comment section. But it was nothing like the officials would have imagined. There were few appreciations of the approach of LIV Golf to expand their horizon. And to give an opportunity to everyone to enjoy the team tournaments. However, most comments were sarcastic.

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The fans were unhappy with the app. Many regions could not access it, which negates the fact that it was for non-US viewers. Therefore, sarcasm in the comment section was not surprising. Some fans pointed out the positive and negative sides of this new approach. But overall, the reactions took an unexpected yet hilarious turn. Here are a few responses from the golf world.

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A few days back, fans were unhappy with the scheduling update that revealed the tape-delayed broadcast schedules. Many golf fans were not interested, and people who were interested had to face disappointment due to only two days of broadcasting. Things don’t appear very tight for the Saudi-backed league currently, but we wish them luck.

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Do you think this tactic of LIV Golf will gain them more viewers? Or will they remain unliked by the golf world?

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Written by:

Saumya Yashawant

943Articles

One take at a time

A Commerce graduate who turned her passion into her profession, Saumya is a Golf writer at Essentially Sports. Having developed the love for the sport at a very young age, she watched Tiger Woods and caught inspiration from his legacy early on. Apart from Woods, she shares great admiration for her country's players like Vishwanathan Anand and Neeraj Chopra.
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Edited by:

Varunkumaar Chelladurai

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