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‘Pretty S**t’: Tiger Woods Fails to Save Sun Day Red for Fans, Exclusive Brand Faces Brutal Reality Check

Published 05/05/2024, 9:01 PM EDT

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via Reuters

Back in February, Tiger Woods had revealed his new apparel line, Sun Day Red. However, following the reveal, everything went downhill pretty quickly as his fans started to find the whole brand and its logo underwhelming. Even Woods’s recent appearance in August was met with a poor response from the community despite a lot of focus falling instead on Jason Day. It doesn’t seem to be any different even when the golfer’s brand launched their ‘All Things Red’ collection recently.

Soon after the professional’s line launched its new collection, TWLEGION, a fan page dedicated to the golfer went ahead to point out the same, along with the prices of the cloth items. What came as a result was nothing short of pandemonium as the fans took to share their dissatisfaction with the brand, its products, and the exorbitant prices.

Tiger Woods launches new ‘Sun Day Red’ collection

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Woods’s new collection included polos being marked at “$120-150 USD, Mocks from $125-150, Pants from $165, Tee shirts from $70, Ball markers from $50, Hats from $40.” Overpriced? That’s what many felt as soon as the clothes hit the internet. But, the surprise doesn’t seem to end there, as it experienced a similar fate as the first collection they released this month, with nothing remaining.

Just days ago, the first set ‘The Hunt’ was also accompanied by the ‘sold out’ notice as soon as they popped out on the official site. However, not long after, the items were spotted by many again on eBay at an even higher price, with 2x, 3x, or even six times the already overpriced figures.

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Coming back to the recent release, the launch also included the first versions of Tiger Woods’s brand’s mock red polos, the ‘Fermi Mock’ and ‘3D Knit Mock.’ Along with the same, the line also consisted of hats in both red and black, out of which the former has been sold out. The Cypress Tour Towel, the limited edition red, silver, and black ball markers, also faced the same fate. Even after being sold out, the fans couldn’t help but express their dissatisfaction with the line.

Netizens pass their verdict on Woods’s Sun Day Red

Over the last 28 years of his professional career, Tiger Woods has won a total of 15 majors and 82 PGA Tour events. He also ranks first in the most number of weeks that a golfer stayed as the No.1 in the OWGR ranking and has thus garnered many fans all over the world. But despite the craze for Woods, fans were skeptical and outright dismissive of his brand and its new line. Why? It’s all because of the high price. Many commented with responses such as Nope. Looks like trash. Sorry @TigerWoods  I love you but this brand conception and implementation is terrible,” and “Nope, maybe if the polos were around 80$. Don’t care if it’s tiger I ain’t paying an extra 40$ for a brand anymore.” But, the one comment that stood out the most is from an ardent fan dishing out his support as well as his verdict; “nope – designs pretty s**t for the greatest golfer to ever live and it’s expensive. The TW logo was Tiger and to go in a different direction with this tiger logo was just odd from his marketing team. That being said I’ll be watching every shot and cheering him on as I have done for 20 years.”

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During the recently ended major at Augusta National, attention came to be focused on Jason Day as Woods walked in donning Malbon Golf clothes. What transpired as a result was brutal. Fans and followers could not help but troll the golfer for his white jersey paired with a white pair of shoes, blue trousers, and a blue cap. A user went ahead to compare the outfit to Tiger Woods’s recent line while also commenting on the prices. His comment came across as both a jab and a compliment. “None of this hyper minimalist logo design is worth it. You can like Tiger all you want, but these prices are laughable. Better than Jason Day’s outfits at least.” In the meantime, another follower reacted comically in a bid to make him follow Day’s example, “I need to see Tiger wear those red pants tho.” 

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What did you think of Tiger Woods’s new collection? Was it overpriced as other fans mentioned? Let us know in the comments below.

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Written by:

Allan Abe

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One take at a time

Allan Abe is a Senior Golf Writer at EssentiallySports. Armed with a Master’s Degree in English, he has covered many themes in golf as a beat writer, with in-depth coverage of instances of many golfers’ lives, like Bubba Watson and Adam Scott. Allan particularly excels at live coverage and a hole-to-hole analysis of events.
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Edited by:

Suman Varandani

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