Tiger Woods Teases Nike’s Replacement, Genesis Open to Witness the Grand ‘Next Chapter’

Published 01/31/2024, 6:04 PM EST

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USA Today via Reuters

A post-Nike era to start for Tiger Woods? The legend of the game had, a while back, ended his longstanding partnership with the Swoosh following a period of 27 years. Well now, it appears the golfer is gearing up for a future without the iconic label as he teased the same with a media event in February.

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TWLEGION, a fan page dedicated to Woods, on their X (previously known as Twitter) shared a tweet mentioning how the media event will take place in Pacific Palisades, California, on February 12, the Monday of the Genesis Invitational. He would be doing so to “unveil his new clothing line.” Moreover, the invitation did not reveal the name of the brand but said, “Come be a part of the next chapter.”

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A post-Nike era from Genesis Invitational for Woods?

Following his comeback at the 2023 Hero World Challenge, the 82X PGA Tour champ divulged his schedule in the 2024 calendar amidst disclosing his health struggles. When asked about the same, Woods revealed his plans to play a tournament a month as he said, “Would have to start with maybe at Genesis and something in March, near the Players.” 

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Well now, with him amicably breaking up with the Swoosh, a while back, it was only a matter of time before he joined hands with another brand or the like, especially before his first appearance in 2024. Interestingly, although nothing has been confirmed as of yet, the rumor mills of the industry have already started dishing out speculations about the 15X major champ’s possible partnership with another label. Enter TaylorMade.

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Even though the Sunday Red tradition has been a part of the golfer and Nike’s partnership over the longstanding relationship, it appears he would not stop engaging in the same anytime soon. What’s more, reports indicating TaylorMade Lifestyle Ventures LLC applying for the Sunday Red trademark on December 13 in a well-timed fashion amidst the Nike split pointed to yet another possible alliance brewing between the label and Mr. T.

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Throughout the weeks following his split with the Swoosh, a lot of brands have been associated with the athlete owing to rumors arising in the community. Anyhow, everything would now come to a close with the upcoming media event on February 12. Many would be eagerly waiting!

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Written by:

Allan Abe

892Articles

One take at a time

My search for happiness eventually led me, Allan Abe, to the hallways of ES after dabbling in different fields. Following my childhood passion for the sport and coupling it with my passion for writing, the role of a golf writer was the perfect career path and has been more than a fruitful one. Through the live coverage and in-depth analysis of the lives of big stars like Tiger Woods and Jon Rahm, I have put to use all my journalistic-accolade-winning experience, from state-wide events to college competitions, to give the reader a great story with every piece.
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Edited by:

Sameen Nawathe

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