PIF-Funded LIV Golf Secures Another Global Partnership While PGA Tour Deal Remains Uncertain

Published 02/15/2024, 9:31 AM EST

LIV Golf has taken yet another step forward. This revelation comes at the time that the merger talks between the PGA Tour and the PIF have entered a cold bag. While Jay Monahan and Co. are still on the talking table with PIF, Greg Norman’s league has shaken hands with a major company.

In a recent press release from the breakaway league, they signed a multi-year global partnership deal with Corpay. Now the latter will be the official Corporate FX Provider of LIV Golf. Corpay will manage the corporate foreign exchange transactions and deliver innovative solutions for the same to LIV Golf.

Talking about this partnership, Corpay Vice President Brad Loder said, “Our team is passionate about partnering with innovative companies like LIV Golf and we are proud to bring our comprehensive cross-border payments and FX risk management solutions to LIV Golf’s innovative, global league.”

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The company has left the PGA Tour behind, as Corpay has a history alongside major sports organizations like the WTA, AC Milan, Watford F.C., and Rugby Australia, among others. What will the PGA Tour do next will be a worthy watch.

Does the PGA Tour need PIF like LIV Golf needs Corpay?

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The PIF-backed league was the first to shake hands with Corpay, leaving the PGA Tour behind. However, the Tour is also not very far in this race, as they signed a deal with SSG for a $3 billion investment. However, the big question remains about the merger of PIF and the Tour.

With the two missing their deadline of December 31, many thought the deal was done for now. But Jay Monahan and Co. assured everyone they were still talking with the Saudis. However, the future of the merger is not looking very bright. Many PGA Tour pros, like Tiger Woods, have now come forward to openly criticize the importance of the merger.

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Pros like Justin Thomas and Rickie Fowler have taken the stance that people returning from LIV Golf should be penalized. With a clash brewing between the two leagues, the PGA Tour can back out of merging with PIF. But it is a problem for another day at LIV Golf. For now, they are enjoying the company of their new partner, Corpay.

Watch This Story | LIV Golf Rumors: Jay Monahan Gets Huge Monetary Benefits Following PGA Tour-PIF Merger

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Written by:

Ajitesh Rawat is a Senior Golf Writer at EssentiallySports. He honed his reader mindset and developed a unique content lens thanks to many months spent as a content analyst at ES. Now, as an ace journalist, he has over 800 published pieces and applies those skills to connect better with readers through his extensive coverage of the LPGA and their lesser-known players.

Edited by:

Tushhita.barua

PIF-Funded LIV Golf Secures Another Global Partnership While PGA Tour Deal Remains Uncertain

Does the PGA Tour need PIF like LIV Golf needs Corpay?

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