The buzz is undeniable when two top golfers are on the same scoreboard. From Ryder Cups to PGA Tour tournaments, Scottie Scheffler and Jon Rahm, both major champions and elite competitors, have faced off multiple times. They have shared the fairways many times, and their friendship is clear on and off the course. Their rivalry is among the most captivating in contemporary golf owing to their shared admiration and spirit of competition, which have been the defining characteristics of their interactions.

With an excellent third-round score of 65, Scheffler has taken a commanding lead at Quail Hollow in the 2025 PGA Championship, now standing at 11-under par. Rahm must play a perfect final round to catch up to those behind him at 6-under. Even while it’s still unclear how the tournament will turn out, it’s impossible to ignore the question: how much money do these titans have in common besides their swings and scores?

The financial face-off: Scottie Scheffler vs. Jon Rahm

Scottie Scheffler, the current world No. 1 golf player, has sharply increased both his professional and financial status. His projected net worth is $61 million as of 2025. However, the $61 million that Forbes claimed Scheffler had earned was divided into two parts: $20 million from Nike, TaylorMade, and Veritex Bank endorsements, and $41 million from on-course revenues. Due to his wealth, Scheffler was ranked #4 on Forbes’ 2024 “Highest Paid Golfers,” only after Tiger Woods, Rory McIlroy, and Jon Rahm. Scheffler also had a record-breaking year in 2024, making over $80 million, with earnings of roughly $62.2 million coming in on course.

On the other hand, Jon Rahm’s financial journey has been equally remarkable. Forbes reports suggest his net worth has soared to approximately $218 million in 2025. This substantial increase is attributed to his switch to LIV Golf, which reportedly offered him a significant $300 million contract signing bonus and continued success. Rahm’s earnings are bolstered by his victories in major tournaments and consistent top finishes, making him one of the highest-paid golfers globally.

While Rahm’s net worth surge highlights the significance of calculated career choices and endorsements, Scheffler’s fortune shows his consistent ascent through the PGA rankings. In the realm of professional golf, both players are prime examples of how skill and astute choices can result in significant fortune. But money isn’t just made on the greens—endorsements play a massive role in fueling these golfers’ million-dollar empires.

Endorsement empires: The brands behind the stars

There is more to Scottie Scheffler’s charm than just the fairways. Among the well-known brands he has endorsed are Veritex Community Bank, Nike, Rolex, NetJets, and TaylorMade. These collaborations increase his revenue and bolster his reputation as a world-renowned athlete. Scheffler’s constant performance and spotless appearance make him a perfect brand ambassador, which helps explain his reported $20 million annual endorsement income.

The panorama of Jon Rahm’s endorsements is equally remarkable. According to Forbes, Jon Rahm’s endorsements generate about $20 million annually. He has agreements with TravisMathew, Santander Group, Rolex, Mercedes-Benz, and Callaway Golf. Among his noteworthy agreements are a $12.6 million two-year arrangement with Callaway Golf and a $1.7  million deal with VistaJet. Rahm and Callaway have a long-standing connection that is especially notable because it includes an equity position. His considerable net wealth is primarily a result of these endorsements and his prowess on the course.

Rahm and Scheffler have successfully developed profitable brand alliances by utilizing their sporting abilities. Their endorsement tactics further solidify their legacies on and off the course by highlighting the significance of partnering with companies that share their public personas and personal values. With the 2025 PGA Championship’s final round drawing near, Scheffler and Rahm are the center of attention. Their financial positions show that both have already guaranteed their spots among golf’s elite, even though the leaderboard will decide the tournament’s winner.