The $3B Betrayal Is Not the Biggest Blow Tiger Woods Have Received: It All Began From KSI’s Rival’s $100 Million Desertion

Tiger Woods‘ absence on the greens is a common occurrence nowadays. However, it hasn’t stopped the golf legend from making the headlines time and again. Either in the form of his withdrawal from the major events or his new techno-based league, all have garnered the attention of the golf world. One of the biggest stories that did not take time to surround the golf icon was the $3 billion merger. And how it shelved the legend’s opinion when the PGA Tour decided to shake hands with LIV Golf.

Surprisingly, though, this is not the first time Woods has suffered such an enormous hit. A recent re-emerging tweet brought forward a similar past incident connected to the golf star. It unfolded with the $100 million abandonment from KSI and Logan Paul‘s rival back in 2010. At that time, it presented a severe blow to the endorsement deals of the professionals. Let us take a look at how this betrayal resurfaced and what happened 13 years ago!

A resurfaced request from a user brings up the $100 million desertion after 13 years

One of the Twitter users, back in March 2022, in reference to an older tweet of his, asked his followers about something they would wish to bring back. While many answers and opinions came pouring in, it also featured a specific, eye-catching fan comment. This was particularly focused on the golf legend, Tiger Woods.

Referring to the golf star, the Twitter user said, “Bring the Tiger Woods Gatorade back please!!” The reply highlighted a popular drink back in the 2000s that featured Woods’ name on it. The beverage was sold by Gatorade under PepsiCo Inc. It is the same company that is perhaps the biggest competitor of KSI and Logan Paul’s Prime energy drinks.

In 2007, Gatorade finished announcing its collaboration with the 82-time PGA Tour winner. The 5-year partnership held such importance for Tiger Woods that he confidently told NBC News, “Gatorade has been part of my game plan for years, whether I’m training or competing, so this is an ideal match“.

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He further added that he looks forward to creating sports-performance beverages with Gatorade in the coming years. Alas! That did not happen; soon after, in 2010, the company backed out of its $100 million deal with the golf star. This served as a big blow to the 2019 Masters Winner.

How and Why did Gatorade turn its back on Tiger Woods?

The year 2009 and the following years were not easy on the golf superstar, Tiger Woods. While the scandalous skeletons in the closet were out and his marriage took a hit, big companies and brands were pulling out of their partnerships with the golfer. One such famous blackout was caused by Gatorade’s public announcement.

At that time, the spokesperson for the company said that the organization no longer believed Woods had a role to play in marketing efforts. Thus, they were cutting their professional ties and wishing him good luck. Despite severing their partnership with the golf pro, the company did not turn its back on the Tiger Woods Foundation.

The spokesperson did not further elaborate on the reasons behind the termination; however, many inferred that it was because of the trouble Woods was facing with his public image. In fact, Gatorade was the third deal the professional lost that year, following the discontinuation of the contracts with AT&T Inc. and Accenture.

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What do you think of this massive contract termination for Tiger Woods that occurred 13 years ago? Let us know in the comments!