As the game at the 2023 Fortinet Australian PGA Championship unfolds, some old faces seem to be losing the luster while some new names rake the headlines. This year, Min Woo Lee?s on-course performance has been exceptionally good. At the games in his home ground, the golfer?s performance turned some heads, placing him within one shot of the lead.?

As the golfer continues to perform and outshine his mates on the course, questions and inquiries about his bagman have increased. No worries though, because we have you covered. Here?s all you need to know about Min Woo Lee?s caddie at the 2023 Australian PGA Championship.

All that you need to know about the man that has Lee?s back and bag on the greens

In the world of professional golf, the player and their caddie share a unique bond, a silent partnership that can greatly influence the game’s outcome. For Min Woo Lee, with bagged wins at the ISPS Handa Vic Open and the Abrdn Scottish Open, the spotlight isn’t just on his swing on the greens but also on the person carrying his bag while he takes his shots.?

Currently, the man in charge of Lee’s bag is Stuart Davidson. The exact details of how they met or crossed paths are a mystery. All we know is that Davidson has been a steadfast member of Lee’s team for almost two years now. Their journey together can be traced back to the 2022 BMW PGA Championship at Wentworth.

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Davidson is originally from Scotland. His allegiance to his work extends beyond golf?he’s an avid Hearts fan. While the golf world might not know much about him, the glimpse of his yardage book proudly showcases his team loyalty and adds a personal touch to his role.

This is all that we know of the Scottish caddie as of yet. But, irrespective of that, Lee’s caddie carousel doesn’t stop with Davidson. He has had some other big names make waves in his pro golfing journey as well.?

Caddies who have caddied for Min Woo Lee in the past

As the unsung heroes behind the scenes, caddies play a crucial role in the golfer’s success. Not only do they offer support and advice, but they also bring in a tinch of competitive camaraderie within or even outside of the team?something Joe Lacava would relate to. When it comes to Lee?s past caddies, the Australian golfer has worked with William Harke and Sean McDonagh.

Harke, who was last seen with Lee celebrating at the Scottish Open in 2021, flaunts a studded caddie resume. This is because he has worked with some big shots in the golf silo?Jonas Blixt, Chris Kirk, and some others. His defining moment came in the turning year of 2013 when he teamed up with Kirk to secure a win at the RSM Classic at Sea Island.?

Another one of Lee?s backers on the course has been Sean McDonagh. McDonagh also has some stars on his cover page, with names like Andy Sullivan, Bill Haas, Chris Wood, Lucas Bjerregaard, and Matt Wallace adorning the sheets, along with Min Woo Lee. At present, the caddie is working for Vincent Norrman.

Min Woo Lee’s swings capture the headlines and it’s definitely the quiet dedication of his caddies that adds depth to his journey. But outside of that as well, Lee stands out among his mates the most, and here?s why.?

Min Woo Lee and his unique selling point

Min Woo Lee has made ripples in the golfing realm not only with his play but also with his innovative approach to personal branding. Unlike traditional methods, where the tourneys endorse a player or a brand backs them up, Lee has actively taken charge, and he now manages his own brand?which includes engaging with fans through SNS platforms like TikTok and Instagram.

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The charm of this branding is also credited to Lee’s distinctive golf bag that boldly wears the words “Kow Steaks,”?advertising an American Wagyu beef provider. These words gave birth to a tag that first started as a social media post: “Let him cook.? But soon turned into a fan-favorite slogan that now gets shouted at almost all tournaments where Lee is teeing. This clearly reflects the golfer’s unique connection with his audience.

Outside the greens and beyond the golf bag, the Aussie also makes viral content with trick-shot videos. One common occurrence in his content has also been the videos where he requests tournament officials to capture social media-worthy moments and films himself driving through renowned golf courses. His goal is not only to be the top-ranked golfer but also the premier online presence in the sports silo.?

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