In the late hours of Sunday, while some were watching Super Bowl LXVIII, the golf world witnessed a great showdown between Nick Taylor and Charley Hoffman at TPC Scottsdale. However, in the end, Taylor won the WM Phoenix Open and Hoffman was once again stopped to earn his fifth victory on the PGA Tour.

Despite all this, Hoffman made an excellent run and was a tough competitor to beat. While his gameplay has become the talk of the town, another thing has been noticed about the 47-year-old golfer. Hoffman has a running connection with Greg Norman that was clearly highlighted in the recent game at Scottsdale.

At the WM Phoenix Open, Charley Hoffman was seen wearing the Great White Shark jersey, a pair of clothing items from Greg Norman’s brand called the Greg Norman Collection. The question arose if Hoffman has a deal with the LIV Golf CEO’s brand and the answer is yes. Hoffman signed with the Greg Norman Collection in December 2017. A tweet was posted by the brand on its X, showcasing Hoffman in the collection, that said, “All eyes on #teamshark”.

Currently, Hoffman is in the seventh year of his multi-year contract with Greg Norman’s brand. Hoffman first donned the white shark logo at the QBE shootout in Naples, Florida. At that time, Hoffman stated that the brand’s luxury style “aligns perfectly with my personality on and off the golf course.” Hoffman is not the only golfer on the roster of the Greg Norman Collection.

The brand started in 1992 and has been around for three decades, with many on the Champions Tour wearing The Shark, which includes names like Scott McCarron, Stephen Ames, and Stewart Cink. Hoffman seems to be the only PGA Tour pro to be connected with the brand. At the People’s Open, the 47-year-old gave the shark collection the best shout-out. With his excellent finish, Hoffman is now promised to play at the next big event on the PGA Tour.

The next stop for the Shark ambassador, Charley Hoffman 

The unexpected gameplay at the back nine with four birdies and one eagle catapulted Charley Hoffman to take the solo lead at the TPC Scottsdale. However, Taylor took control of the greens through his stellar performance, which led to the two being tied. Hoffman eventually lost at the second hole of the playoffs as the Canadian golfer hit a par-4 birdie putt.

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Nonetheless, courtesy of his runner-up finish at the WM Phoenix Open, Hoffman has jumped 61 positions and is fourth on the Aon Swing 5 list, the top five golfers that will qualify for the next signature events. It means that Hoffman will be eligible to play the Genesis Invitational, which was not promised to him, as all the sponsor’s exemptions have been filled. The Genesis Invitational will start on February 15th at the Riviera Golf Course. Will Hoffman be able to add another PGA Tour victory to his name at the upcoming event? Only time will tell.

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