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Having a Larger Social Media Following Than Tiger Woods, Proud Paige Spiranac Flaunts Her ‘Genius’ Business Instincts

Published 06/09/2023, 7:30 PM EDT

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With her intriguing golf material, endearing attitude, and uplifting sentiments, Paige Spiranac, a former professional golfer turned media personality, has amassed a sizable social media following. She has been able to interact with people all around the world and make a name for herself in the golf industry because of her strong presence on social media sites like Instagram and Twitter.

In the TikTok era, Spiranac,  exemplifies modern success, as evidenced by her large following on numerous social media platforms. She has more followers than any other golfer, including Tiger Woods, who comes in second, with a stunning total of 11 million and a staggering 3.7 million on Instagram alone. Recently, she used Twitter to demonstrate her business prowess, and wowed fans with her foresight.

Paige Spiranac’s Ingenious Marketing Technique

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Spiranac spoke with her admirers and answered their questions during an Instagram interactive session, which drew thousands of people. The golf diva swiftly took the opportunity to demonstrate her commercial savvy when a spectator inquired about whether or not her calendar could be laminated. She cleverly advised buying her towel, which could be used in conjunction with the calendar, realizing a chance to cross-promote her goods.

One fan took to Twitter to write about Spiranac’s business instinct, @PaigeSpiranac was just life on IG Live & someone asked her “can you laminate your calendar” she said “buy my towel and you can use it with the calendar” straight genius!”

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In response to this tweet, Paige Spiranac wrote, “I’m a business woman.”

Following the live session, Spiranac used Twitter to declare herself a “businesswoman” and to reaffirm her adept knowledge of how to use her social media following for financial gain. She expressed her satisfaction with her entrepreneurial instincts in this way.

Spiranac’s ascent to popularity has been largely attributed to her clever use of social media as a marketing platform. She has successfully marketed her personal brand through her many platforms, partnered with well-known businesses, and established her own line of goods to appeal to golfers and her devoted fan base.

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Paige Spiranac and her ground-breaking ‘OnlyPaige’

With nudity frequently dominating the subscription-based business, Paige Spiranac’s decision to create OnlyPaige without any nudity has drawn criticism and curiosity. Spiranac acknowledges that when they first learned about the platform, many users had other expectations or were hoping for a different kind of service. She is confident in her special approach, which emphasizes the worth and allure of things other than adult material.

For a tiny monthly subscription fee of $10, OnlyPaige provides users with exclusive access to a multitude of golf tutorials, travel information, and stunning images. Although some may have first questioned if a non-explicit golf subscription service could succeed, Spiranac’s initiative has defied expectations, drawing a loyal and appreciative audience that recognizes the true worth of her offerings.

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What’s your opinion on Paige Spiranac’s ingenious marketing technique? Share your views in the comments down below.

Watch this story: ‘There’s No Reason That’: Amid Ongoing Slow Play Row, Paige Spiranac Provides Her Final Verdict On the Controversy

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Written by:

Arpan Ghosh

174Articles

One take at a time

Arpan Ghosh is a is a fresh golf writer at EssentiallySports who was chosen in the recent round of ‘ES Draft’ for his strong enthusiasm for golf. Arpan seconds the notion that golf is a sport laced with strategy and mental tenacity, which he feels is depicted by Tiger Woods perfectly. Ghosh has also been known to indulge in some light everyday reading, with Ben Hogan's Five Lessons: The Modern Fundamentals of Golf being his favorite read.
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Edited by:

Manaal Siddiqui

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