Here’s Why Celebrities Are Investing in Esports

Published 08/31/2020, 4:34 PM EDT

The COVID-19 pandemic has not been kind to the global economy. Industries all over the globe have taken a hit and people have been forced to stay indoors. But amidst all the chaos, the Esports industry has seen a massive rise in viewership and popularity.

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Esports has been one of the biggest sources of entertainment for fans in this global lockdown. With almost no other sports available to watch, everyone’s attention turned towards Esports. Pros can play their games from the comfort of their homes while staying safe. So it was kind of a win-win for everyone.

The popularity of an industry usually attracts the attention of potential investors. And when it comes to Esports, some of the biggest celebrities in the world are already investing their millions in different organizations. Take a look at this tweet from Jake Lucky.

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Post Malone is part owner of the Dallas Empire, the team that just won the COD League 2020. Logic and Pusha T are co-owners of Chaos EC. And all this information has surfaced in the past week. There are numerous other celebrities who have invested in Esports for quite some time now.

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Celebrities who have invested in Esports

Michael Jordan invested $26 million in aXiomatic Gaming, the company that owns Team Liquid, back in 2018. Drake and Scooter Braun are co-owners of 100-thieves. Steph Curry is now a part-owner of TSM. Former Footballer David Beckham also recently announced his investment in Guild Esports. He even issued a statement saying “I know that determination lives in our esports athletes today and at Guild we have a vision to set a new standard, supporting these players into the future. We are committed to nurturing and encouraging youth talent through our academy systems and I am looking forward to helping our Guild Esports team grow.

It is an extremely lucrative industry

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Over the past couple of years, the Esports industry has seen steady growth. Every year, the prize pools get bigger, the fanbase grows and more and more people want to make a career in Esports. According to a report by Statista, the Esports industry is expected to grow from the current $973.9 million to almost $1.6 billion by 2023. Not only has it been one of the best performing industries during a global crisis, but has also sustained its growth over the years.

With bigger sponsorship and advertising deals coming to these organizations, it becomes a lucrative option for celebrities to invest in. The future of the industry definitely looks bright, and it is only going to grow.

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Akshay Patel

624 articles

Akshay Patel is the Group Head of the eSports division at EssentiallySports. After having obtained his BBA degree, Akshay has been in the field of social media and content creation since 2018. He grew up playing Counter-Strike and has been hooked on gaming ever since.

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