How Much Pimms Is Consumed at the Wimbledon Championships?
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A general view inside the Wimbledon Number 1 court with the new fixed and retractable roof after the Wimbledon Spring Press Conference 2019 at the All England Lawn Tennis and Croquet Club on April 30, 2019 in London, England. (Photo by Clive Brunskill/Getty Images)
It’s time for the grass-court season and the Wimbledon Championships is what comes to mind. After the event was canceled last year, the excitement surrounding this year’s edition is higher than in previous years. Besides the tennis that is played, the Wimbledon Championships are known for the various off-the-court happenings too.
The consumption of the traditional strawberries and cream along with the summer drink Pimms are two of the outstanding activities that fans pamper themselves with. Every year, there are exorbitant amounts of these two commonly consumed products.
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LONDON – JUNE 24: Flowers show the Wimbledon logo during previews for the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on June 24, 2007 in London, England. (Photo by Julian Finney/Getty Images)
Pimms is a British, gin-based herbal drink that was first produced in 1823. The drink is dark brown with a reddish tinge. It is served as a cocktail and is usually served with the addition of lemonade. Ginger ale is also a commonly used substitute for lemonade.
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Pimms and the Wimbledon Championships go way back in time
A Pimms bar was first set up at the All England Lawn Tennis and Croquet Club in 1971. Since then, it has become a tradition and fans look forward to visiting the bar to have a good time. Every year, the amount consumed by individuals visiting the club exceeds the previous one. At the last edition, there were 276,291 glasses of Pimm’s that were consumed.
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Roger Federer of Switzerland shakes hands with Novak Djokovic of Serbia after Novak Djokovic winning his Men’s Singles final during Day thirteen of The Championships – Wimbledon 2019 at All England Lawn Tennis and Croquet Club in London, England. (Photo by Andy Cheung/Getty Images)
However, this season there might be a dip in sales due to the ongoing war with the global pandemic. There has been a new set of protocols, which will reduce the number of attendees to avoid large crowds, but there will be 100% attendance for the finals.
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The Wimbledon Championships 2021 will start on June 28 and will end on July 11. Star players like Novak Djokovic and Roger Federer will feature this season. It will be interesting to see how the two weeks turn out.
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