Is Netflix Truly Diving Into Game Development or Is It Just Another Marketing Strategy?

Published 07/17/2021, 11:21 AM EDT


The gaming industry has been rising for a long time. The global gaming market reached $162 billion in 2020, and it should rise to almost $300 billion by 2026. With such a growing market, a lot of tech companies want a piece of that, and it looks like the competition will keep on increasing. Companies like Microsoft, Google, and Sony have already made big moves in it, but it seems like the latest to join this side of the technological world is none other than Netflix.

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Recently, a lot of talks have been going around about the arrival of the streaming service giants in the gaming world. Many believe that the company will offer a new service catered to gaming. This service would compete against the Goliaths of the industry like Xbox Game Pass, PlayStation Now, and many more.

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Netflix hires ex-Oculus executive to bolster their game development department

Recently, former EA & Oculus executive Mike Perdu joined the popular streaming service. He will work as the vice president of game development. This is probably the biggest move that Netflix has made to bolster the company’s efforts to take the gaming route. With such a booming industry, it would be foolish for Netflix to not join the party and try something new.

Many fans believe that Netflix will develop a new streaming service for games. Along with that, some suggest that it might also involve gaming titans, PlayStation. Netflix currently has over 200 million subscribers on the platform where they can stream TV Shows and Movies. With the company broadening its horizons, gaming seems to be the next shout. But, a new job listing states otherwise.

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An Interactive experience to improve people’s experience

Netflix has currently put out a job listing for the post of Director of Product Innovation in the Interactive department. The listing states that the company is looking to expand its interactive experiences with gaming. Along with that, these experiences will also be part of the regular streaming app that people can download on various platforms. So, this thwarts everyone’s expectations of the company creating an entirely new service that will only involve video games.

Netflix has dipped its hands in creating low-budget video games for shows like Stranger Things. Additionally, the platform also has a lot of shows adapted from video games like The Witcher series starring Henry Cavill. In the end, it seems like the company isn’t planning on competing against Xbox and PlayStation in the gaming world. But, fans shouldn’t be surprised if Netflix announces a plan that might involve it soon.

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Rupesh Nair

655 articles

Rupesh is an eSports author at EssentiallySports. Currently a student at Mumbai University, he has been involved with eSports since his childhood. Having played titles like Fallout 4, Minecraft, FIFA, Portal 2 and Halo 4 extensively, Rupesh has a deep understanding of the sport.

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