The latest reports of owning an NFL team certainly raise a few eyebrows towards the real reason behind the previous music deal. One cannot stop wondering if the music deal was only to get closer to the football League for an eventual profitable business.
The partnership was supposed to “strengthen the fabric of communities across America,” according to NFL.
Jay-Z, who had gone against NFL on more than one occasion in the past, was found praising NFL once the partnership had become public.
“With its global reach, the National Football League has the platform and opportunity to inspire change across the country,” he said to NFL after the music deal.
He once came out against NFL in public, back in 2017, supporting the cause of quarterback Colin Kaepernick, who went against America for the oppression of black people. Naturally, the music deal wasn’t taken kindly by Kaepernick’s girlfriend who took took to social media to express her disappointment. In an Instagram post, she said: “It’s typical for the NFL to buy different PR looks to cover up their dirt – that’s nothing new. But what is disgusting and disappointing is Jay-Z let them use him.”
Also speaking on her show on the Hot 97 radio station, Nessa, Kaepernick’s girlfriend, said, “I don’t mind you doing a business deal – but I do mind you wrapping it in social justice when you’re working with an organization that denies someone an opportunity.”
It was natural of Kaepernick or any of his acquaintances to be unhappy. Jemele Hill of The Atlantic wrote, on the subject that read, “It’s easy to see why Kaepernick would be upset now. The partnership with Jay-Z is part of the NFL’s larger strategy to continue to absolve itself of what happened to the quarterback and throw enough money at social-justice causes so that the players will no longer feel the need to protest—or, at the very least, keep their opinions about racial injustice far away from the football field.”
Jay-Z, on his part, has defended his decision to enter into the deal.
“Everyone’s saying, ‘How are you going forward if Kaep doesn’t have a job?’ This was not about him having a job. That became part of it,” Jay-Z was quoted as saying by a few reporters at an invite-only press conference announcing the deal Wednesday.
“We know what it is—now how do we address that injustice? What’s the way forward?”
Apart from being a great rapper, JAY-Z is known to be an excellent entrepreneur. It would be foolish to underestimate the deals from such a man. Among his ventures in different domains, sports has also found a significant place.
In 2013, Jay-Z launched his own sports agency, Roc Nation Sports, with a focus on the representations of various professional athletes. He also held minor stakes at the NBA team, Brooklyn Nets for nine years.
Whatever the path to it, JAY-Z seems to have successfully made a business deal with the NFL. A deal which would see him become the first black owner of an NFL team