The American, John Isner becomes the first sportsperson to ink an endorsement deal with a cannabidiol (CBD) company. Earlier this week, World Number 14 signed a deal with a drink company Defy. The sports drink has 20 milligrams of CBD per bottle infused in it. CBD is a chemical compound found in the cannabis plant.
Earlier, John Isner has spoken about his interest in CBD and it has aided him in muscle recovery during matches. He is engaged in understanding the potential of cannabis-derived products.
The CBD-infused beverage would promote the muscle recovery which Isner requires. According to the World Health Organization, the hemp extract used by Defy does not produce any psychoactive effects as marijuana does.
“I play a sport where taking a single point off can be the difference between winning and losing a match and Defy is a product specifically intended to put me in a position to perform on every single point,” John Isner said
The logo of his sports drink sponsorship deal would be etched on Isner’s cap and he will be taking the drink onto the court during major tournaments. “It’s been great getting to know Defy as a company and I look forward to working with them to help people achieve improved performance through CBD,” Isner added.
Earlier this week, the five-time Atlanta champion, John Isner suffered an opening-round loss at Atlanta Open 2019 to his fellow compatriot Reilly Opelka. It was a classic encounter between the American skyscrapers. Their match encompassed 64 aces and the men saved five break points collectively and the top seed was knocked down 7-6(2), 6-7(5), 7-6(5) in the Georgian capital.
“I was clutch on big moments in the match. First-set tie-break I played unbelievable, pretty much flawless, hit some great shots,” Opelka said. “John is just so consistent with his serve. It’s so hard to play three tie-breaks with him because there’s just so much pressure, there’s so much stress for three hours straight. It’s tough. I’m thrilled to get through.”
John Isner will next play Citi Open in Washington D.C. and his projected round of 16 opponent is Benoit Paire from France.