“Love Engaging With Fans”: Eugenie Bouchard Embraces the Concept of Social Media

Published 03/02/2021, 5:30 AM EST
Eugene Bouchard of Canada reacts in her second round match against Serena Williams of the United States during day four of the 2019 Australian Open at Melbourne Park on January 17, 2019 in Melbourne, Australia. (Photo by Cameron Spencer/Getty Images)


One of Canada’s promising talents, Eugenie Bouchard made headlines during the 2014 season. During that year, the youngster reached the final of Wimbledon and the semifinal of the Australian Open and at Roland Garros. It was during that season, she attained a career-high ranking of being the fifth-best player in the world. 

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Recently, the Canadian star Eugenie Bouchard spoke about the concept of social media. She highlights the importance of the whole idea and is often asked by companies regarding the number of followers she has. Eugenie feels it’s a great tool and that one should use it to its advantage.

Eugenie Bouchard of Canada celebrates a point in her first round match against Kirsten Flipkens of Belgium during day one of the 2020 ASB Classic at ASB Tennis Centre on January 06, 2020 in Auckland, New Zealand. (Photo by Hannah Peters/Getty Images)

Eugenie Bouchard: “Can’t pretend social media is not a part of my life”

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The 27-year-old player stated, “I can’t pretend that is not a part of my life. I am very aware that I am in the public eye. The first thing any company asks is how many followers I have on social media. It is definitely something on my mind every time (I post). I think it is a great tool.”

Bouchard has developed a liking for it and likes to update people with regard to her whereabouts. For a celebrity, it’s natural at today’s point to make social media a part of their day-to-day lives. With time, the Canadian player has embraced the entire concept of it. 

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Eugenie Bouchard of Canada looks on during in her qualifying match against Xiaodi You of China during 2020 Australian Open Qualifying at Melbourne Park on January 14, 2020 in Melbourne, Australia. (Photo by Darrian Traynor/Getty Images)

The 2014 Wimbledon finalist further added, “I love engaging with the fans and it can be so direct. It is a part of my life and I use it as I would anyway with my friends and sisters and a lot of people are going to see this and I can show them what I am doing behind the scenes.”

Diverting to tennis, Eugenie competed at the Australian Open qualifiers. However, her poor run of form continued as she made an exit after losing in the second match of the qualifiers. 

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Rohan Kollare

607 articles

Rohan Kollare is a tennis author for EssentiallySports. Rohan has a post-graduate diploma in Sports Management and a trophy cabinet adorned with accolades won in district and state-level tennis competitions. He has previously worked in Content Operations for Disney’s Hotstar for over a year, covering tennis and Formula One.

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