LPGA Tour Off to a Fantastic Start in 2022 With Massive Hike in Viewership: Report
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It is no secret that the PGA Tour is a much more celebrated event than the LPGA Tour. However, in recent years, people have started showing more interest in the ladies’ events as well. The viewership report of the Hilton Grand Vacations Tournament of Champions from the Golf Channel is the best example of that.
Danielle Kang won the Tournament of Champions title with a total score of 16-under par. She won the tournament with an exceptional display of skills, including scoring multiple birdies. She received $1.5 million as the prize money, which is 25% higher than last year’s purse.
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Brooke Henderson of Canada won second place with 13-under par, while Gaby Lopez from Mexico won third with 12-under par. The 2020 Tokyo Olympics gold medalist, Nelly Korda, took part in the event. However, she could only secure a tie for the fourth position.
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The LPGA Tour players showcased their skills at the Hilton Grand Vacations event. While their heroics are nothing new, it might well be for the new set of audience who tuned in to watch the LPGA stars on the course.
The increase in the viewership of the 2022 LPGA Tour event!
The Golf Channel used its Twitter page to reveal that the 2022 Hilton Grand Vacations golf event surpassed last year’s viewership by a long margin.
A strong start to the 2022 @LPGA season on @GolfChannel with viewership increases for the @HiltonGrandVac pic.twitter.com/JLUsahL5QO
— Golf Channel PR (@GolfChannelPR) January 27, 2022
This year’s viewership increased by 32% compared to last year and 69% compared to 2020. According to the data of the Golf Channel, the final round held on Sunday broke its own record of Golf Channel’s most-watched with an increase of 14%.
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The fans took this news warmly and inquired whether this would encourage the channels to show women’s golf more from now.
Can get enough of it tbh , quality of golf is genius but also relatable . More the merrier for me this side of the pond 🏴⛳️🇪🇺
— Eric Bowman (@EricBow80016451) January 27, 2022
LPGA has revealed that in 2022, a total of 10 tournaments will be broadcasted through TV channels.
We love great players and we can not lie!
— Will Smith (@Smittyville1973) January 27, 2022
Most fans took this opportunity to blame the organization for not including golfers from outside the Tour. According to them, that will increase the view count.
Great numbers – congrats to women's golf… 👍😀🙌🙌🙌 assuming these are world wide coverage stats – might be encouraging next time to place overall focus on 'all or more' of the world wide players time on camera… unless that is dictated by sponsors needs…? 🥴
— Gordie Tumilson (@28_gordie) January 27, 2022
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Although the purse of the event was increased from last year, some fans asked to raise them even more to support the golfers.
A strong start to the 2022 @LPGA season on @GolfChannel with viewership increases for the @HiltonGrandVac pic.twitter.com/JLUsahL5QO
— Golf Channel PR (@GolfChannelPR) January 27, 2022
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Do you enjoy watching women’s golf? What do you think the organization should do to increase the popularity of its events? Let us know in the comments below.