When a baseball match goes back, it is usually followed by a long night of introspection, mostly a score box you’d rather not check. But for the Colorado Rockies, things went so sideways even the internet had to step in with a smirk. Somehow, Jordon Hudson — yes, Bill Belichick’s girlfriend — found herself at the center of the chaos. Not because she swung a bat or threw a pitch, but because of a jab that went wrong! But how?

After a brutal 21-0 beatdown by the Padres, the Rockies’ social media team did what they do best: laugh through the pain. They posted Hudson’s viral quote to sum up a night that fans would rather forget. But a clever tweet can’t paper over everything. Behind the scenes, the Rockies were making moves that no meme could soften — firing longtime manager Bud Black and shaking up the clubhouse in a bid to stop the bleeding.

Overlaid with her now-viral comments, “We’re not talking about this”  during her boyfriend’s CBS Sunday Morning interview, The Rockies’ social media team posted that dialogue on their X handle. A direct, self-aware barb at their awful performance was a way of saying, “Yeah, we know it was bad. It’s so terrible that we’re stealing a line from someone who understands what it’s like to have an embarrassing moment go viral.”

Therefore, the reference was when 24-year-old Jordon Hudson courteously interrupted a question directed at her 73-year-old partner, Bill Belichick, about how they first met. At the time of the book launch of Belichick’s book, The Art of Winning: Lessons from My Life in Football. Soon, the video went viral, becoming a perfect case of memes and jokes. It was a typical case of the internet doing what it does best: taking a moment, removing context, and turning it into a viral phenomenon.

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But who would have thought the Rockies’ social media would use it like this? Although they have been doing so many unusual things that nobody would have thought of. Their latest managerial decisions have raised questions by MLB followers that even Hudson troll can’t hide.

Rockies seek new direction amid the loss

However, the cheerful social media post could not hide the problems in the team’s administration. The team decided to replace manager Bud Black and bench coach Mike Redmond after a 21-0 loss. An action that sends shockwaves in the MLB world. Firing the managers overnight?

Leading the team to back-to-back postseason appearances in 2017 and 2018, Bud Black, who had been in charge for nine seasons, was the franchise’s all-time winningest manager. Despite these early victories, the squad has been on a downward path culminating in back-to-back 100-loss seasons in 2023 and 2024. The choice to fire Black emphasized the clubhouse’s dedication to change this pattern and to reconstruct for the future.

Meanwhile, third base coach Warren Schaeffer was named as interim manager. Clint Hurdle took over as bench coach. Schaeffer, who had long known the company, was viewed as a new face who could relate to younger athletes and promote a new team culture. The aim was that this leadership shift would energize the clubhouse and guide the team into competitiveness.

The contrast between the team’s social media message and the grave managerial upheaval underlined the intricate interactions inside professional sports teams. Although interacting with supporters via comedy and pop culture allusions can improve morale and public image. However, significant modifications and strategic planning have finally addressed on-field performance concerns.