It’s been a little over the month since the High School Musical actress Vanessa Hudgens announced her engagement with the Colorado Rockies’ shortstop Cole Tucker. The newly engaged couple were having the time of their lives before Tucker joined his team for spring training, and Hudgens got back to her business in Hollywood. Most recently, the actress attended the 95th Academy awards, with a different role of hosting the pre-show. 

And now, being the beauty icon that she is, Hudgens has re-launched her beauty brand KNOW beauty, with a twist. The actress first launched her brand in 2021 with singer Madison Beer. When launched, it was presented as a personalized beauty brand that made the consumers take DNA tests for the products to suit them better. But as it turned out, it didn’t work out well enough, and thus, she relaunched the brand by turning it around. 

Vanessa Hudgens is in competition with some of the best in the industry!

The actress realized that her brand was not working as she had hoped. Therefore, she pivoted and turned it around, launching it as a brand focused on acne-prone skin. 

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However, Hudgens is neither the first nor the last to enter this industry. By relaunching KNOW beauty, she is now in competition with some of the biggest names in the industry. Some of the people that are already in the industry are Barbadian singer Rihanna, pop icon Jennifer Lopez, Drew Barrymore, Kardashian- Jenners clan, and a few more. 

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With a fan following of around 50 million people, Hudgens already has a well enough reach to make her brand successful. Even then, she has to bring out the best of the best to compete with the iconic Rihanna and Jennifer Lopez. 

When did JLo launch her beauty line?

The Shotgun Wedding actress, with the help of her ex-fiance Alex Rodriguez, launched her beauty line known as JLo beauty on New Year’s Day, 2021. She established the line by launching serums, moisturizers, cleansers, and more. The brand started with A-Rod as an investor. But as the couple broke up the same year, things went awry. 

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Whose beauty line do you like the most? Vanessa’s, JLo’s, or Rihanna’s? Let us know in the comments below!