From Ballparks to Bar: Joining the League of LeBron James and Dwayne ‘The Rock’ Johnson, Yankees Legend Derek Jeter Teamed Up With a Whiskey Brand to Help It Grow Further

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Abhishek Kumar

Sep 18, 2022 | 4:30 PM EDT

From Ballparks to Bar: Joining the League of LeBron James and Dwayne ‘The Rock’ Johnson, Yankees Legend Derek Jeter Teamed Up With a Whiskey Brand to Help It Grow Further

Add us on Google

Abhishek Kumar

Sep 18, 2022 | 4:30 PM EDT

Derek Jeter needs no introduction. Having played for one of the biggest sports franchises for over 20 years, Jeter had a dream career in MLB. He is one of the very few athletes who played for only one team throughout their professional career.

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Considering his decision-making, calmness in pressure situations, and taking the game away in crunch situations, Jeter was one of his own kind. When he retired from baseball, an era ended in the Bronx as well as in the entire MLB.

After taking retirement from the game, the former Yankee also started making some investments to keep himself engaged. The Yankees legend once teamed up with a premium whiskey brand. He joined the league of renowned athletes LeBron James and Dwayne Johnson.

Derek Jeter wanted to do something new and different with the whiskey brand Bespoken Spirits

Per Rolling Stone, Derek Jeter teamed up with Bespoken Spirits with the release of a straight bourbon whiskey. The Yankees’ legend expressed his views on the whiskey brand. Jeter said that he looks at the whiskey brand as an innovative tech investment.

“I look at Bespoken Spirits as an innovative tech investment that has a lot to offer in changing its industry in a very positive way and helping it grow even further,” Jeter expressed his thoughts.

Jeter also confirmed that his coming into the whiskey industry has nothing to do with LeBron James and former WWE star Dwayne Johnson. Notably, these two are also in the same business.

“I don’t view my position in the spirits industry as one to compete with,” Derek Jeter said, citing other successful spirits launches from celebrities like The Rock and LeBron James. “I value the ability to take ownership of what you personally create.”

WATCH THIS STORY: From Alex Rodriguez To Derek Jeter: Here Are The Top-5 Richest MLB Players Of All Time

Given that Derek Jeter is not more of a businessman, do you think this was a wise investment from the ex-Yankee?

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Abhishek Kumar

1,353 Articles

Abhishek Kumar is a Newsroom Editor at EssentiallySports with over three years of editorial experience across multiple sports. He joined as a Yankees beat reporter during the 2022 MLB season before quickly rising to lead editorial and content strategy for the MLB division. His deep knowledge of baseball, combined with expertise across the NFL, NBA, Tennis, and Soccer, has shaped him into one of ES’s versatile newsroom leaders. Beyond reporting, Abhishek played a key role in pioneering initiatives at ES, including leading the homepage content execution during its 2024 relaunch and producing the ES Think Tank podcast series, where industry experts dissect the business side of sports. A Communication graduate, he blends journalistic fundamentals with digital-first strategy, ensuring ES stories are both authoritative and reader-first. Away from the desk, Abhishek is equally passionate about cooking experiments and rewatching Christopher Nolan classics.

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Edited by

Simar Singh Wadhwa