

Boston Red Sox fans were treated or rather mistreated by a thorn to the eye, as a colossal billboard promoting Derek Jeter’s upcoming docuseries was erected outside Fenway Park, of all places. Every MLB fan is aware of the decades-long rivalry and what reaction would it receive to the publicity stunt. One thing is certain the decision won’t and didn’t go well with Boston Red Sox fans.
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But wasn’t it all anticipated?
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Derek Jeter: The Journey Continues
The seven-part Derek Jeter docuseries titled ‘The Captain’ is scheduled to premiere on ESPN and ESPN+ on July 18th. Created under the skillful production of Spike Lee and Mike Tolin, the documentation is directed by Randy Wilkins. The series aims to explore the man behind the mystery, i.e. Derek Jeter. Without a doubt, Jeter has remained one of the most prolific matchwinners to have ever donned the famous Yankees pinstripe jersey.
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Director Randy Wilkins quoted, “I set out with this thesis statement that Derek is not just a great baseball player, but an American icon.”
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But as the narrative goes, no matter how good someone might be, they can never be loved by all. A hero for someone is often a villain in another’s story. Somewhat a similar case between Derek Jeter and the Yankees’ prime nemesis Boston Red Sox.
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This is currently outside of Fenway Park. GO YANKEES. #TheCaptain
Shout out to ESPN marketing for the placement. pic.twitter.com/f3ktrlXOkX— Randy Wilkins (@pamsson) July 4, 2022
Fans reacted to the news in different manners. Most of the Red Sox fans were not happy about it. Here are some of them:
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One of the fans said: “The number of middle fingers it must be getting.” Showing his anger towards the act.
The number of middle fingers it must be getting. 🤣
— Matt Hicks 🇺🇦 (@mhicks) July 4, 2022
Meanwhile, another angry fan joined in and said: “Derek Jeter is one of the most overrated players in the history of sports. Not saying he’s not good, but not what he is made out to be.”
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Derek Jeter is one of the most overrated players in the history of sports. Not saying he’s not good, but not what he is made out to be.
— The Peanut Gallery (@PGallerySports) July 4, 2022
Yet another angry fan with a similar opinion added : “Easily the most overrated player in sports history.”
Easily the most overrated player in sports history.
— Max Klinger (@Slydog6969) July 4, 2022
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Lol. The Network doesn’t control where billboard ads go. Somebody bought the space.
— @RealLarryHolmes (@CryBabySoxFan) July 4, 2022
Makes me think back fondly to the ‘04 post season. Thanks for the reminder.
— Hyland (@Hyland27) July 4, 2022
14 MLB All-Star appearances, five World Series Championships, and Hall Of Fame Induction is the stuff of dreams for many. It’s the record that the retired Jeter proudly displays to his name. But it still means nothing to the majority of Boston Red Sox fans. To the Red Sox community, Jeter was a figure that must fail on the playfield.
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Focusing on all the facts, the daring marketing strategy for the documentary promotion might have proved worth the risk. What otherwise would have probably missed the attention of Red Sox fans has at least got them staring (albeit with fury). Though it’s unknown how many Red Sox supporters would care to tune into the docuseries.
The rivalry lives on
Red Sox and Yankees are set to lock horns again this season on July 7th. The Yankees fans are overjoyed with all the news flying around and might see these fixtures as a chance to further flex their muscles. Whereas for the Red Sox fans, these upcoming clashes are the perfect opportunity for vengeance.
Let’s see what the future holds.
WATCH THIS STORY: From Babe Ruth To Derek Jeter: New York Yankees Legends Who’s Jersey Number Has Been Retired
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