‘How Bad*ss is That’- Dana White Flaunts His New Nike Howler Head Jordans

Published 06/20/2021, 11:19 AM EDT

The UFC is the largest MMA production house in the world, and UFC president Dana White is one of the most successful sports entrepreneurs in the world. He interacts with so many people that exchanging expensive gifts is a common norm.


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RIO DE JANEIRO, BRAZIL – MARCH 20: UFC President Dana White speaks to the media during the UFC 189 World Media Tour Launch press conference at Maracanazinho on March 20, 2015 in Rio de Janeiro, Brazil. (Photo by Buda Mendes/Zuffa LLC/Zuffa LLC via Getty Images)

Although White never really flaunts his accessories on social media, he received a special gift lately, something he couldn’t help but flaunt over social media.


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A video surfaced online where White was showing his followers his brand new Jordans from Nike. “So I never do this kind of sh*t. I get stuff all the time. But this is so bad*ss that I have to share with you,” he said.

“I gotta gift today. This Howler Head box. You can see that the eyes have Nike Symbols on (them). When you open them up, these are custom-made Howler Head Jordans. All the Howler Head colors. You got these and then we got high tops too. How bad*ss is that?”


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How Dana White earns his millions

The fact that White is rich is an understatement. The 51-year-old mogul gained his fortunes through astute business strategies. It won’t be wrong to claim that White is the reason that UFC is still going strong in the sports market.

With the help of his childhood friends Lorenzo and Frank Fertitta, he has transformed UFC from the brink of bankruptcy to a global leader in the MMA business.

The pivotal point came when they sold their majority stake of UFC to WME in 2016 for a whopping $4 billion. They cashed in on their 15 years of hard work. The deal, though, separated him from his partners as the new owners requested him to continue as the President.

LAS VEGAS, NV – MAY 23: UFC president Dana White interacts with fans and media during the UFC press conference at the MGM Grand Garden Arena on May 23, 2014 in Las Vegas, Nevada. (Photo by Josh Hedges/Zuffa LLC/Zuffa LLC via Getty Images)

Reportedly, White gained around $360 million because of the takeover. He also has negotiated for a 9% share of future profits made by the organization. Apart from this, he is also believed to be earning millions in salary.


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The UFC, with White at its helm, has grown leaps and bounds in the last two decades. With growing interest among fans and increasing popularity year by year, things are looking bright for the promotion going ahead.

What did you make of White’s fresh pair of shoes?


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Akshyay Srichandan Mahapatra

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Akshyay Mahapatra is a UFC author for EssentiallySports. He wished to combine his passion for the UFC (that he has been following since 2008) as well as his love for writing. This motivated him to enter the world of combat sports journalism.



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