UFC President Dana White took to social media and made a huge announcement, revealing that the UFC is now public property. Under the ownership of Endeavor Holdings Group, the UFC has now become part of a publicly traded company on the New York Stock Exchange (NYSE).

“It’s official the UFC is now a public company #EndeavorIPO,” White wrote on Twitter.

UFC has gone public as part of Endeavor Conglomerate and not as a solo entity. As reported by ESPN, White along with Executives Ari Emanuel and Patrick Whitesell were present at NYSE where Endeavor stock began trading at $24 per share and closed at $25.20.

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Dana White had opposed the idea initially

The UFC President appeared thrilled as he revealed that the UFC had become a public company. But he was not on the same page with the idea initially. While appearing on 8 News Now in 2019, White had revealed his apprehensions at running a public company.

He said, “I’ve never been a fan of the UFC going public. Can you picture me running a public company? No. I can’t either. Let’s take some bets on how long I last in a public company. What’s the over-under on that one?” 

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Reaction to UFC going public

While the big news made headlines around the world, some fans and fighters alike had a few hilarious takes on the same. ‘Remember The Name’ Belal Muhammad took to Twitter and said he would make a matchup with Francis Ngannou and Chase Hooper.

Meanwhile, UFC middleweight Derek Brunson had a message for Dana White. He said he would be making some changes in the promotion.

Anatomy of the Fighter too had something to share on the same in their Twitter handle. “I bought 500 dollars worth of Endeavor Stock, I’m an owner of the @ufc..so f**k y’all lol”

It’s not clear at this point if any structural or functional changes would be incorporated in the promotion. However, White and Endeavor executives are expected to reveal the full details in the coming days.

What’s your reaction to the UFC going public announcement?