Since Naomi Osaka has stormed onto the tennis scene, she has gotten famous and is the next big thing in tennis. After winning so much, Osaka has invested her money in various brands. One such brand is Hyperice, a performance recovery brand helping players with their recovery and wellbeing. She holds a stake in the company and it has now bagged a lucrative sponsorship deal with reigning NBA champions, Los Angeles Lakers.
As the news was announced by Hyperice on Twitter, Osaka couldn’t contain her excitement for the new sponsorship deal. Earlier, Hyperice was the official recovery technology sponsor of the NBA, and now it is the official recovery technology sponsor of the Los Angeles Lakers. It is a high-profile deal because the Lakers are the reigning champions and feature one of the greatest basketball players of all time, LeBron James.
Osaka‘s relationship with Hyperice is on an endorsement level as well as in equity stake form. Hyperice is booming in terms of revenue and has a lot of other big-name players and entities investing in it. Lakers stars, LeBron James and Anthony Davies, have also invested in the company.
Late NBA legend Kobe Bryant shared a close relationship with the founder of Hyperice. Thus, Bryant gave real-time feedback and advocated its products to the Lakers. So informally, the Lakers and Hyperice have had a long relationship.
Recently crowned Australian Open champ Naomi Osaka is also inspired by Kobe Bryant. Bryant used to invest in small upcoming companies and helped them grow. Once Osaka started getting endorsements and prize money, she invested her money in young companies like Hyperice. Back in 2019, she had said:
“I want to take an interest in my business now and not wait until the end of my career. Kobe is one of the best to learn from in so many ways… I’m really interested in seeing a young business grow and adding value to that process. I tasked my team with finding brands that align with my personality and my interests.”
Osaka is the highest-paid female athlete in the world. She earned over $30 million in 2020 to jump past long-term leader and fellow competitor, Serena Williams. Despite being only 23, Osaka has already set up a business empire off the tennis court.
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