Naomi Osaka Feels She Isn’t a Brand Like Roger Federer and Serena Williams

Published 03/28/2021, 6:00 AM EDT
Tennis – Australian Open – Women’s Singles Final – Melbourne Park, Melbourne, Australia, February 20, 2021 Japan’s Naomi Osaka gives an interview as she celebrates with the trophy after winning her final match against Jennifer Brady of the U.S. REUTERS/Loren Elliott


World No. 2 Naomi Osaka rose to the top of women’s tennis at lightning speed. Ever since she won her first Grand Slam title in 2018, she has made constant progress on the tennis courts and off it too. To date, the Japanese starlet has won four Grand Slam titles on Tour. 

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Recently, Naomi Osaka played down her influence and clout, and refused to consider herself a brand. She prefers to do certain things in her own way and not following a particular protocol.

Tennis – Australian Open – Melbourne Park, Melbourne, Australia, Japan’s Naomi Osaka in action during her semi-final match against Serena Williams of the U.S. REUTERS/Kelly Defina

According to the Japanese star, she feels happy in her own current space and is happy to receive her opportunities. Naomi doesn’t see herself on the same page as Roger Federer or Serena Williams as far as being a brand is considered. 

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Naomi Osaka doesn’t see herself as a brand

In a press conference, upon being asked about her image as a brand, she said, “Not necessarily if you put it like that. I feel like I do some things in a sense of like I want to cherish my time and like who I align myself with away. But I don’t really see myself as a brand.

“I just see myself as a person that has a lot of really good opportunities, and I just want to be able to pick and choose what I think is going to really stay with me in the future.”

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Over the years, Federer and Williams have been faces of the sport and have raised the level in tennis. On the other hand, Osaka has made great progress in a short span and is considered to be one of the leading faces of women’s tennis. 

PERTH, AUSTRALIA – JANUARY 01: Serena Williams of the United States and Roger Federer of Switzerland take a selfie on the court following their mixed doubles match during day four of the 2019 Hopman Cup at RAC Arena on January 01, 2019, in Perth, Australia. (Photo by Paul Kane/Getty Images)

She began the year on a great note, winning the Australian Open for the second time in her career. She is currently in Miami, competing at the season’s first WTA 1000 event. 

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Rohan Kollare

862 articles

Rohan Kollare is a tennis author for EssentiallySports. Rohan has a post-graduate diploma in Sports Management and a trophy cabinet adorned with accolades won in district and state-level tennis competitions. He has previously worked in Content Operations for Disney’s Hotstar for over a year, covering tennis and Formula One.

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