Naomi Osaka Feels She Isn’t a Brand Like Roger Federer and Serena Williams

Published 03/28/2021, 6:00 AM EDT

World No. 2 Naomi Osaka rose to the top of women’s tennis at lightning speed. Ever since she won her first Grand Slam title in 2018, she has made constant progress on the tennis courts and off it too. To date, the Japanese starlet has won four Grand Slam titles on Tour.

Recently, Naomi Osaka played down her influence and clout, and refused to consider herself a brand. She prefers to do certain things in her own way and not following a particular protocol.

According to the Japanese star, she feels happy in her own current space and is happy to receive her opportunities. Naomi doesn’t see herself on the same page as Roger Federer or Serena Williams as far as being a brand is considered.

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Naomi Osaka doesn’t see herself as a brand

In a press conference, upon being asked about her image as a brand, she said, “Not necessarily if you put it like that. I feel like I do some things in a sense of like I want to cherish my time and like who I align myself with away. But I don’t really see myself as a brand.

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“I just see myself as a person that has a lot of really good opportunities, and I just want to be able to pick and choose what I think is going to really stay with me in the future.”

Over the years, Federer and Williams have been faces of the sport and have raised the level in tennis. On the other hand, Osaka has made great progress in a short span and is considered to be one of the leading faces of women’s tennis.

She began the year on a great note, winning the Australian Open for the second time in her career. She is currently in Miami, competing at the season’s first WTA 1000 event.

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Rohan Kollare is a tennis author for EssentiallySports. Rohan has a post-graduate diploma in Sports Management and a trophy cabinet adorned with accolades won in district and state-level tennis competitions. He has previously worked in Content Operations for Disney’s Hotstar for over a year, covering tennis and Formula One.

Naomi Osaka Feels She Isn’t a Brand Like Roger Federer and Serena Williams

Naomi Osaka doesn’t see herself as a brand

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