
USA Today via Reuters
Jul 17, 2023; Loudon, New Hampshire, USA; NASCAR Cup Series driver Brad Keselowski (6) is introduced before the start of the Crayon 301 at New Hampshire Motor Speedway. Mandatory Credit: Eric Canha-USA TODAY Sports

USA Today via Reuters
Jul 17, 2023; Loudon, New Hampshire, USA; NASCAR Cup Series driver Brad Keselowski (6) is introduced before the start of the Crayon 301 at New Hampshire Motor Speedway. Mandatory Credit: Eric Canha-USA TODAY Sports
Co-owner of RFK Racing and a driver in the NASCAR Cup Series, Brad Keselowski is well-known for winning the 2010 Xfinity Series and the 2012 Cup. He comes from a racing family and was born in Michigan. He has won more than 30 Cups, including the Coca-Cola 600 and the Brickyard 400. He began working for RFK Racing in 2022 and helped bring the team back to life in 2024 with a victory at Darlington. In addition to running Keselowski Advanced Manufacturing off the track, Keselowski demonstrates his interest in engineering and creativity.
Table of Contents
- What is Brad Keselowski’s Net Worth?
- Brad Keselowski’s Contract
- What is Brad Keselowski’s Salary?
- Brad Keselowski’s Career Earnings
- Brad Keselowski’s Professional Racing Career
- What are the brands endorsed by Brad Keselowski?
- Brad Keselowski’s Investments and Business Ventures
- Brad Keselowski’s House and Cars
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What is Brad Keselowski’s net worth?
Brad Keselowski’s net worth is projected to reach approximately $45 million by 2025, reflecting his successful career in NASCAR, business ventures, and endorsement deals.
Brad Keselowski’s contract
Currently, Brad Keselowski drives the No. 6 Ford Mustang in the NASCAR Cup Series and is a co-owner of RFK Racing. Keselowski’s dual job with RFK Racing suggests a compensation structure that includes both a driver’s wage and earnings from his ownership stake, even if specifics of his contract are not made public. Keselowski is expected to make $9.4 million a year by 2025, making him one of NASCAR’s highest-paid drivers. His substantial achievements both on and off the track are reflected in this number, which positions him as the fourth-highest-paid driver in the series.
Category | Details |
Team | RFK Racing |
Role | Driver (No. 6 Ford Mustang) & Co-Owner |
Contract Duration | Not publicly disclosed |
Annual Salary | Estimated at $9.4 million |
Primary Sponsors | Castrol, Kroger, BuildSubmarines.com, Consumer Cellular |
Crew Chief (2025) | Jeremy Bullins |
Notable Achievements | 2024 Darlington win; 2024 playoff qualification |
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What is Brad Keselowski’s salary?
Co-owner of RFK Racing and seasoned NASCAR racer Brad Keselowski is expected to earn $9.4 million a year in 2025. He is among the highest-paid drivers in the NASCAR Cup Series as a result of this remuneration.
Component | Estimated Amount | Notes |
Base Salary | $9.4 million | Primary compensation for driving the No. 6 Ford Mustang for RFK Racing. |
Performance Bonuses | Variable | Additional earnings based on race wins, top finishes, and playoff results. |
Endorsements | Variable | Income from personal sponsorships and brand partnerships. |
Team Ownership Earnings | Variable | Share of RFK Racing’s profits as a co-owner. |
Brad Keselowski’s career earnings
Year | Estimated Earnings | Notes |
2004 | $0.0 million | Debut in the NASCAR Truck Series; limited earnings. |
2005 | $0.0 million | Continued participation in lower-tier series. |
2006 | $0.0 million | Competed in the NASCAR Xfinity Series; modest earnings. |
2007 | $0.0 million | Continued in Xfinity Series; earnings from race winnings. |
2008 | $0.2 million | Began part-time in the Cup Series; earnings from limited races. |
2009 | $1.6 million | First full-time Cup Series season; secured first Cup win. |
2010 | $4.2 million | Full-time Cup driver; increased performance and earnings. |
2011 | $5.0 million | Achieved three Cup wins; earnings from race winnings and bonuses. |
2012 | $5.9 million | Won NASCAR Cup Series Championship; significant bonuses. |
2013 | $6.4 million | Continued strong performance; multiple top finishes. |
2014 | $2.0 million | Earnings from race winnings and endorsements. |
2015 | $10.4 million | High earnings year, multiple wins, and strong season performance. |
2016 | $10.0 million | Consistent top finishes, earnings from salary, and endorsements. |
2017 | $10.0 million | Maintained a strong presence in the Cup Series; endorsements added value. |
2018 | $10.0 million | Continued success on the track, earnings from various sources. |
2019 | $10.0 million | Strong season performance, endorsements, and race winnings. |
2020 | $10.0 million | Runner-up in Cup Series; significant earnings from performance bonuses. |
2021 | $9.4 million | Final year with Team Penske; consistent earnings. |
2022 | $9.4 million | Transitioned to RFK Racing as driver-owner; earnings from multiple roles. |
2023 | $9.4 million | Continued dual role; earnings from driving and ownership. |
2024 | $9.4 million | Maintained performance; earnings from various sources. |
2025 | $9.4 million | Current year, estimated earnings based on salary and endorsements. |
Total | $144.7 million | Cumulative estimated earnings over career. |
Brad Keselowski’s professional racing career

via Getty
DARLINGTON, SC – SEPTEMBER 04: Brad Keselowski, driver of the #2 Miller High Life Ford, sits in the garage area during practice for the NASCAR Sprint Cup Series Bojangles’ Southern 500 at Darlington Raceway on September 4, 2015 in Darlington, South Carolina. (Photo by Sarah Crabill/NASCAR via Getty Images)
In the early 2000s, Brad Keselowski started racing professionally and immediately established himself in NASCAR’s lower-tier series. In 2004, he made his debut in the NASCAR Craftsman Truck Series, accumulating crucial track experience. Keselowski rose through the ranks during the ensuing years, participating in the NASCAR Xfinity Series and showcasing his developing skills with multiple victories.
Brad Keselowski got his big break in 2009 when he secured his first full-time seat in the NASCAR Cup Series. That same year, he made a memorable debut among the sport’s elite by capturing his first Cup Series victory. Known for his aggressive driving style and consistent performance, Keselowski went on to win numerous races and earn multiple playoff appearances in the years that followed.
Winning the NASCAR Cup Series Championship in 2012 marked the apex of his early professional career and cemented his place among the sport’s best drivers. Keselowski became the first driver to win a championship with Team Penske and the youngest Cup champion since 1974 with this historic triumph. Keselowski’s fierce spirit, strategic racing, and capacity for high-pressure performance were hallmarks of his early career and have continued to characterize his success on the track.
What are the brands endorsed by Brad Keselowski?
Leading NASCAR racer and RFK Racing co-owner Brad Keselowski has a solid portfolio of brand endorsements that are important to his career. Prominent sponsors like Kroger, which backs all three RFK Racing Cup Series teams with well-known brands like Cottonelle, Oscar Mayer, and Coca-Cola, are featured on his No. 6 Ford Mustang. Consumer Cellular supports Keselowski in several races, including the coveted Daytona 500, while Castrol sponsors him at important races, such as those in Las Vegas and Sonoma.
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Keselowski has also collaborated with companies including Solomon Plumbing and King’s Hawaiian in recent seasons, in addition to projects like BuildSubmarines.com’s Tribute to Veterans program. Throughout his career, he has had sponsorships from a number of companies in the automotive, financial, and lifestyle industries, including Esperion Therapeutics, Cottonelle, Fastenal, Fifth Third Bank, and Ford Performance.
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Brad Keselowski’s investments and business ventures
Brad Keselowski established Keselowski Advanced Manufacturing (KAM), a state-of-the-art 3D printing and CNC machining business catering to the aerospace and defense industries that is presently expanding by $23 million. Since 2022, he has been a co-owner of RFK Racing, combining his knowledge of racing with team management. In addition, Keselowski is the director of the Checkered Flag Foundation, which assists first responders and veterans. Before closing in 2017, he developed NASCAR talent as the owner of Brad Keselowski Racing in the Truck Series.
Brad Keselowski’s house and cars
Brad Keselowski owns an expansive property in Mooresville, North Carolina—a region known as “Race City USA” due to its ties to NASCAR. His home, thoughtfully designed with family and relaxation in mind, reflects a warm and private lifestyle, offering a peaceful retreat away from the fast pace of the racing world.
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Being a professional racing car driver, Brad Keselowski has access to a variety of high-performance automobiles for his collection. In addition to luxury and sports cars that showcase his love of cars, his collection usually consists of racing cars, particularly those he used during his NASCAR career. But there aren’t many public pictures or specifics about his personal car collection, thus his valuable cars are kept mostly hidden.
As a professional NASCAR driver, Brad Keselowski has established a prosperous career, garnering praise on and off the racetrack. Through brand sponsorships, astute financial decisions, and a lifestyle built around his love of automobiles and family, he has increased his influence beyond racing. His path demonstrates commitment, adaptability, and a significant influence in the motorsports industry.
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"Is Keselowski's dual role as driver and owner the secret to RFK Racing's revival?"