Ex-employee of Brad Keselowski’s RFK Racing Joins Hands With “Michael Jordan & Denny Hamlin’s” NASCAR Team

Published 04/28/2022, 4:55 PM EDT

The 23XI team had a very unfortunate Talladega weekend. Although, it started on a high, with Bubba Wallace having a really fast #23 McDonald’s Toyota Camry. On top of that, even the #45 of Kurt Busch showed some great pace. However, the last-lap chaos got both the cars of Michael Jordan and Denny Hamlin’s team, as the #45 lost control after being hit by Hendrick’s Kyle Larson. Unfortunately, Kurt Busch took out 23XI’s Bubba Wallace with him who was heading up for a top-5 finish.

However, there is some great news for Denny Hamlin, Michael Jordan, and the entire 23XI team.

TALLADEGA, AL – OCTOBER 04: #34: Michael McDowell, Front Row Motorsports, Ford Mustang Love’s Travel Stops, #23: Bubba Wallace, 23XI Racing, Toyota Camry McDonald’s, #20: Christopher Bell, Joe Gibbs Racing, Toyota Camry Rheem during the running of the YellaWood 500 NASCAR Cup Series race on October 4, 2021 at Talladega Superspeedway in Talladega, Al. (Photo by Jeff Robinson/Icon Sportswire via Getty Images)

23XI welcomes their new Marketing and Communications associate who comes from a serious NASCAR background.


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Michael Jordan And Denny Hamlin welcome RFK Racing’s Ex social media manager to 23XI racing

23XI Welcomes a new addition to its marketing team! Sydnei Fryson, worked for Brad Keselowski’s team. In fact, they were the Social Media Manager for Roush Fenway Keselowski Racing. However, they just started a new position at 23XI Racing, as the new Marketing and Communications Associate.

LONG POND, PENNSYLVANIA – JUNE 26: NBA Hall of Famer Michael Jordan and co-owner of 23XI Racing looks on from the 23XI Racing pit box prior to the NASCAR Cup Series Pocono Organics CBD 325 at Pocono Raceway on June 26, 2021 in Long Pond, Pennsylvania. (Photo by Sean Gardner/23XI Racing via Getty Images)

Fryson recently broke the news on her Twitter that they talked about how excited they are to be working with Michael Jordan, and Denny Hamlin. As the tweet read,

“This week I joined@23XIRacing as a Marketing & Communications Associate.🖤  Super excited for this next chapter in my career…and of course to work at Michael Jordan & Denny Hamlin’s race team.

You know, I just couldn’t stay away from #NASCAR 🏁.”


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Finally, this is great news for 23XI racing, especially considering the experience Sydnei Fryson brings from working with a NASCAR team. After an unfortunate end weekend for the team, this is finally some great news! Just goes to show that there’s always light at the end of the tunnel.


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Hetul Katyal

120 articles

Hetul Katyal is an F1-NASCAR web stories creator at EssentiallySports. Currently pursuing his degree in Journalism from the Delhi College of Arts and Commerce, he is an avid supporter of Carlos Sainz and Scuderia Ferrari. Hetul always looks forward to the paddock going to Baku, but the part of F1 that excites him the most, is seeing the drivers tackle the 'Raidillon' at Spa.