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$30 Million “Losing Proposition” Continues to Entice Dale Earnhardt Jr. As NASCAR Fans Urge Him to Pursue “Match Made in Heaven”

Published 12/03/2022, 4:45 AM EST

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Second highest on the list of drivers with the most Most Popular Driver awards, Dale Earnhardt Jr is a certified fan favorite. He won the award 15 times before he retired in 2017. Even after retirement, fans haven’t yet relinquished hope. They wish to see him come back in some shape or form.

A return of Dale Earnhardt Jr. is top-ranked on the list of fan preferences. However, the NASCAR legend has deferred to the occurrence of that event for quite a long time. 

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Yet, there is another way the driver can make his return to NASCAR – more specifically, the Cup Series. That is through team ownership. Dale Jr. already veered into team ownership with JR Motorsports. The team, in its current avatar, has been in the Xfinity Series since 2006.

Junior talks about his Cup Series plans

But Dale Jr has admitted that he is looking to enter the Cup Series as well. “I’m a potential owner in the Cup Series. We are actively out here talking to these teams about what these charters are worth. Who’s willing to sell one? How do we become an owner?” he said on the Dale Jr Download podcast.

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“The RTA is basically telling me that this charter that I want to buy is a losing proposition. It’s broken. That I don’t want to buy this charter now, because it’s not a successful business. They basically said they can’t make any money, they’re all losing money.”

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His primary concern, however, is in relation to the cost of the charter for a Cup Series team, estimated to be around $30 million. “In less than a decade, a charter has went from $2 million to $28-30 million. No way I’m going to spend $30 million for a charter that’s going to operate at a loss,” he said.

If Dale Jr. were to devise a solution to propel his team to the Cup Series, plenty of people will be happy.

Dale Earnhardt Jr. finds a match made in heaven

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If Dale Jr’s words on his podcast put off fans about their hopes of seeing Junior back in the Cup Series, his cryptic tweet excited fans again.

Fans suggested the next steps for Dale –

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Watch This Story: Bubba Wallace on “The Biggest Challenge” which left NASCAR to question him, “‘Hey, you’re serious about this?’”

Could he be hinting at something? What do you think about it? Let us know in the comments!

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Written by:

Abhay Tyagi

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Abhay Tyagi is a Formula 1 Author at EssentiallySports. Although he has completed his undergrad in Law and Management, he has always been eager to venture into the exciting field of sports journalism. With a special affinity for Engineering and Speed, Abhay has always found the world of Formula 1 quite exhilarating.
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Edited by:

Akash Pandhare