Ahead of the 2023 season kickoff, things seem to be going pretty well for the melon man. It was recently announced that NASCAR Cup Series driver, Ross Chastain, has joined the relaunch of Motorsports Management International (MMI). The organization returned after spending nearly a decade in hibernation.

His role in the organization would be divided as both a client and a founding member. MMI has been a renowned driver representation and management agency. With their nearly three-decade-long history, they have worked with drivers such as Tony Stewart, Kyle Busch, Matt Kenseth, and Denny Hamlin, among several other noted drivers.

What did Ross Chastain say about his new role?

The announcement was made via a press release, which documented Chastain’s newfound role within the organization. In a statement, the hail melon driver mentioned that it was an “honor” for him to be a part of this organization. However, he also mentioned that he is dedicated to delivering strong performances on the track. But, with this venture, he can also expand his portfolio into the business side of things, which he holds dear.

Read More: Ross Chastain’s Incredible “Hail Melon” Move Wins Impossible Moment of the Year at the Annual ES Awards 2022

Several drivers these days have started moving into the business side of things across various ventures. For Chastain, this is a great opportunity to prove and grow his talents in business management. Aside from just being a racing driver.

What does Chastain’s organization do?

Motorsports is a highly competitive industry, and for young talent, it can be a difficult path to success without the right guidance. The road to becoming a professional race car driver is long and challenging. Moreover, without proper support, it can be near impossible for young talent to make it to the top. This is why the return of Motorsports Management International (MMI) to the industry is so significant.

The organization eases the complexity of professional racers by providing comprehensive support systems for drivers. Their services include business consulting, content and brand building, and revenue generation, all aimed at promoting growth and success. They also offer practical solutions for drivers, such as enhancing their brand, increasing visibility, and creating new revenue streams. Moreover, the agency is also committed to helping drivers navigate the challenging world of motor sports in America and elsewhere.

WATCH THIS STORY: Fans Nominate Kevin Harvick, Kyle Busch & Ross Chastain as “Fu*k Around and Find Out” Slogan’s Prime Candidates

In the end, this all in all is great news for Chastain. He can really diversify his portfolio, beyond just racing and well, his watermelon affairs.