After Four Failed Attempts, Denny Hamlin Unveils New Tagline for 2024 With Championship Hopes

Published 02/12/2024, 1:18 PM EST

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While NASCAR is a sport of immense glory and prestige, some drivers can’t help but stir up some controversy while reaching victory lane. And over time, Denny Hamlin’s infamous one-liners have divided the community right down the middle. However, Hamlin’s signature “I beat your favorite driver,” didn’t sit so well with fans at the L.A. Coliseum last week, even prompting Hamlin to retire the motto in favor of a new one.

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Denny Hamlin already became a prime contender to make the Championship 4 after a stellar performance at the non-points scoring exhibition race showcased Joe Gibbs Racing’s pace this season. So now that a championship seems within reach for the driver and team owner, Hamlin revealed his new motto for 2024 along with a merch drop and a somewhat ‘humble’ request for fans.

Denny Hamlin uses impressive wordplay in his new motto after bidding farewell to “I beat your favorite driver”

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Denny Hamlin and his fandom have run with many mottos and one-liners through the years. But after the latest one was retired, Hamlin and the team had to come up with something that would reflect the JGR driver’s hopes for the season. So at the end of the latest episode of Actions Detrimental, Hamlin finally shed light on what the replacement for “I Beat Your Favourite Driver” was going to be.

Wearing a strikingly aesthetic t-shirt that had A11 In,” written on the front, Hamlin shared, “When you hear this, Jared will post a link where you can buy this shirt. And I want to see this shirt all over the race track every week. Here we are. We’re ‘A11 In’ and just so you know, we’re all in because we’ve had a lot of failures.” Speaking of the failed mottos, Hamlin turned around to show the back of his shirt and make a hilarious revelation.

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Hamlin reflected on all the past one-liners and spoke on the new motto that made a clever play on the number of his Camry. He shared, “Hold on. It’s Our Frickin Year DH, no, didn’t work. Let’s fricking go DH, no. We did it, no. Beat your favorite driver, all of them, no. It’s our year, no, none of that. We’re All In this year. The 11, DH, we’re all in. We’re going all the way to the promised land. Tons of wins, championship, let’s go.”

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Fans can expect to see the shirt available for purchase soon on ShopJRNation.com, and if you’re one of the NASCAR fans who are betting on Hamlin this season, it could be the perfect opportunity to join Hamlin as he goes ‘All In’ for the Cup Series Championship. On the other hand, for those who aren’t too pleased with Hamlin for retiring the infamous motto, finding out exactly why the JGR driver had to put an end to it might change your mind.

Why did Hamlin retire his infamous one-liner?

After the 2024 Clash at the Coliseum, Hamlin was ecstatic to come out on top after an intense battle for the lead with Kyle Busch, Joey Logano, Ty Gibbs and a few others. And in his excitement, he delivered the classic one-liner we’ve all come to love, or hate. And despite the boos, it looked like Hamlin wasn’t slowing down anytime soon with frequent references to the same on his podcast. But that would all change after one phone call from the patriarch of the Hamlin household.

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The JGR star shared on the Actions Detrimental podcast a week ago, “I’m going to retire the, ‘I beat all your favorite drivers,’ because I got a text, and those of you (that) saw the Netflix special, with my dad He sent me a text and he said, ‘Son, you’ve got to stop that. I don’t like it. It’s nothing but cocky.’ I’m going to listen to Dad on this one. So we’re going to retire it.”

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While Hamlin’s decision to retire the slogan certainly pleased his father and the fans of the favourite drivers he keeps roasting, do you think the new “A11 In” motto will live up to the 23XI co-owners’ championship hopes? Or will this be yet another failed one-liner to add to the ever-expanding list?

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Written by:

Kabir Bajaj Ahmed

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Kabir Bajaj Ahmed is an F1 & NASCAR Writer at EssentiallySports. Known for his storytelling and extensive research skills, he has covered multiple stories on Dale Earnhard Jr and his legendary dad, allowing readers to relive the thunderous days of 'The Intimidator'. Being a racer himself, Kabir can resonate with the motorsport world better than most.
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Edited by:

Rohan Karnad

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