NASCAR marked its entry into Hollywood with the 1990 film “Days of Thunder,” starring Tom Cruise. Following its box office success, years later, NASCAR once again took to Netflix “NASCAR: Full Speed.” Premiered about three weeks before the Daytona 500, this series focused on the lesser-known sides of the lives of NASCAR drivers.

While also covering their on-track actions, the docuseries featured lifestyles, families, rivalries, and the pursuit of the drivers’ victories. The opportunity to witness the raw, unfiltered versions of NASCAR drivers, made Full Speed a grand success. Owing to its success, NASCAR is once again set to return to Hollywood with a rom-com. This time backed by Amazon, worth $8.5 billion.

The upcoming Rom-com

NASCAR’s association with Amazon is reportedly about to churn out exclusive surprises for the fans of the sport. According to a recent tweet by Adam Stern, NASCAR is coming up with a romantic comedy with Amazon’s MGM studios. The movie to be directed by Victoria Mahoney will be called “Clean Air.” Stern, in his tweet, quoted the plot of the movie as revealed by Deadline Hollywood.

He captioned the post, “@NASCAR is working with @MGMStudios on a new romantic comedy movie about an “ambitious sports agent who loses her superstar client before the start of NASCAR’s season and decides to take a chance on a rebellious female dirt track racer.” –@Deadline” The tweet has a picture of the director attached to it with the title “Victoria Mahoney to direct NASCAR rom com “Clean Air” for Amazon MGM Studios.”

The storyline as thus known is about Lyla, an ambitious sports agent who loses her superstar client before the start of NASCAR’s season and decides to take a chance on a rebellious female dirt track racer, 17-year-old Piper Kyte. With her career on the line, Lyla’s challenge is to get Piper NASCAR-ready.

This would only be possible if she could also reform Piper’s reclusive father, Matthew Kyte, a former NASCAR champion who infamously walked away from the sport and hasn’t been seen in four years. The rom-com is written by Alison Rose Greenberg. Clean Air will be produced by Will Smith, Jon Mone, and Dan Marcus on behalf of Westbrook Studios.

NASCAR and Amazon join hands

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According to a deal dating back to 2021, former president and CEO of Amazon, Jeff Bezos acquired Hollywood’s MGM Studios. While the Metro-Goldwyn-Mayor studio is acquired for $8.5 billion, Amazon has also made a seven-year contract with NASCAR to start in 2025. According to this contract, NASCAR has secured its place in the streaming era with Amazon.

With this deal in hand, NASCAR is thus aiming at attracting the younger population to the likes of the sport. This is to be made possible by exclusively streaming five NASCAR Cup Series races during the early summer. These races conclude the first half of the Cup season. It also covers the pre-race and post-race programming, and fan highlights, and gives an analytic study ahead of all of the action on the track. Prime Video will also offer exclusive coverage of practice and qualifying for the first half of the NASCAR Cup Series season (excluding the Busch Light Clash, DAYTONA 500, Duel at Daytona, and NASCAR All-Star Race).

NASCAR’s Hollywood return with Amazon’s acquisition thus underscores the sport’s resilience and its ability to bring in audiences across diverse platforms.