With the 2024 NASCAR Cup season inching closer, more deals are being finalized. Almost all the Cup seats have been confirmed already, but there is still the sponsorship issue. Earlier in the week, the Roush Fenway Keselowski Racing team announced that they have many sponsors lined up. Each day, they would announce a new sponsor almost like a lucky draw. On Day three, it is Brad Keselowski getting a turn.

For a handful of NASCAR Cup races, Consumer Cellular will be the #6 driver’s primary sponsor in 2024. This deal comes on the back of Fifth/Third being confirmed as a sponsor for teammate Chris Buescher. Previously, the Wednesday segment was left as a mystery, and now it has officially been solved.

How long will Consumer Cellular sponsor Brad Keselowski?

As per some reports, the deal struck between RFK Racing and the sponsor, runs for multiple years. The reports also say that the Consumer Cellular colors will be first seen at the Phoenix Raceway on March 10th. Later on, it will be back once again, at the Kansas Speedway in May, the Nashville Superspeedway and Homestead-Miami. It is also worth mentioning that Consumer Cellular will be increasing its presence in the #6 team. As it happens, all of RFK’s at-track communication devices will be based on the brand.

An excited Keselowski said in a team statement, “We’re always excited to welcome new partners to not only our team here at RFK, but we’re thrilled to introduce and welcome Consumer Cellular to the sport of NASCAR. As you can tell by their unique and engaging unveil of this partnership, the team is already ahead of the curve in creative ideas, and we hope to continue that this season and beyond.”

This comes at a time when RFK Racing is on the rise

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Ever since Brad Keselowski took over the team as a part-owner, RFK Racing has gone from strength to strength. This all starts with Chris Buescher, who is an underrated gem. He has undoubtedly been the star driver, and since last year, Keselowski is also getting in on the act. Their efforts bore fruit when both drivers reached the 2023 Playoffs, and the only direction from there, is upwards.

Now, the RFK Racing fans will be eagerly waiting for the next livery drop on Thursday. Once again, it will just be for one car, and the question is, who will King’s Hawaiian sponsor for the upcoming season. It is fairly obvious by now, that the next sponsors are also part-timers, but the question is also about which races they will choose.