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TALLADEGA, ALABAMA – OCTOBER 02: Brandon Brown, driver of the #68 The Original Larry’s Hard Lemonade Chevrolet, celebrates after winning the NASCAR Xfinity Series Sparks 300 at Talladega Superspeedway on October 02, 2021 in Talladega, Alabama. (Photo by Sean Gardner/Getty Images)
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TALLADEGA, ALABAMA – OCTOBER 02: Brandon Brown, driver of the #68 The Original Larry’s Hard Lemonade Chevrolet, celebrates after winning the NASCAR Xfinity Series Sparks 300 at Talladega Superspeedway on October 02, 2021 in Talladega, Alabama. (Photo by Sean Gardner/Getty Images)
NASCAR Xfinity driver Brandon Brown will return to the arena once again. The Brandonbilt Racing driver somehow managed to scramble a new sponsor for his team, and it is an unusual one. To be exact, the team secured a full-season sponsorship deal with LGBcoin. The kicker is that it is a newly-created cryptocurrency brand built on the back of the ‘Let’s Go Brandon’ chant.
Admittedly, the chant was born out of a misinterpreted political slogan. Considering that sports and politics always have a strained relationship, apprehensions would not be uncommon. So it was surprising when the team said that NASCAR green-lit the paint scheme.
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Brandon Brown announces he has a full-season Xfinity sponsorship deal from LGBcoin … a cryptocurrency created to take advantage of the Let’s Go Brandon theme. Team says that NASCAR has approved the paint scheme: pic.twitter.com/nagl6s88J8
— Bob Pockrass (@bobpockrass) December 30, 2021
This will be a massive boost for the driver who enjoyed his first win in the 2021 Xfinity season. So, he is quite excited to get back behind the wheel and go racing once again. This time though, Brown will be sure to make a name for himself, far away from the slogan.
Brandon Brown may have jumped the gun
However, recent reports have revealed that NASCAR has not approved of the LGBcoin deal yet. Hopefully, for Brown, it will be a matter of time before he gets approval. When he does, then, fans can see him drive the red, white, and blue livery with the LGBcoin logo on his #68 car.
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INDIANAPOLIS, INDIANA – AUGUST 14: Brandon Brown, driver of the #68 BMS Chevrolet Chevrolet, waits in the garage area during qualifying for the NASCAR Xfinity Series Pennzoil 150 at the Brickyard at Indianapolis Motor Speedway on August 14, 2021 in Indianapolis, Indiana. (Photo by Sean Gardner/Getty Images)
The big question is, where can Brandon Brown go from here, especially after his maiden win? To be honest, that win would have bulked up his confidence, as well as the team’s. So, they will be pushing to build on that success and improve their performance.
The 28-year-old has come a long way from having to scrounge for sponsors, even going as far as to run a For Sale sign on his car. Evidently, the gimmick worked, because he and the team have been able to stay afloat for the rest of the year.
READ MORE: Brandon Brown, The NASCAR Driver Behind the ‘Let’s Go Brandon’ Chants, Defiantly Breaks His Silence
