Bubba Wallace Announces a New Sponsorship Deal With Doordash

August 14, 2020 10:10 pm

Earlier, NASCAR driver Bubba Wallace announced that he has penned a multi-year sponsorship with DoorDash. Wallace made the announcement on NBC’s “Today” show, and the company will be his primary sponsor.

However, the DoorDash name will appear on the car for at least seven races this season. This begins with the Cup race at the Daytona International Speedway road course. In addition to that, Wallace will take on the role of brand ambassador for the food delivery and takeout company.

Other venues include Dover, Richmond, Las Vegas, Texas, Martinsville, and the season finale at Phoenix. This spells good news for the Richard Petty Motorsports team since they have been on the hunt for a primary sponsor.

“These last couple of weeks we’ve announced a lot of new partnerships coming in,” Wallace told the “Today” show.

What next for Bubba Wallace?

Wallace is set to become a free agent after his contract with Richard Petty Motorsports expires after 2020. With the year almost over, there are a lot of questions surrounding his plans for 2021. However, he remains coy on the subject and is keeping his cards close to his chest.

Wallace’s sponsorship deal comes on the back of multiple announcements from the driver and the team. Earlier this week, he bagged another sponsorship deal in the form of Columbia Sportswear. The clothing brand recruited him as a brand ambassador for them and that includes sponsoring his car for his next race.

To be precise, Columbia Sportwear will be seen on the car at the Cup race at Dover International Speedway. Earlier than that, Richard Petty Motorsports announced that Cash App penned a multi-year deal to sponsor the No. 43 car.

This company is set to become the primary sponsor of five races this season. This includes playoff races at Darlington Raceway, Bristol Motor Speedway, and Kansas Speedway.

Dhruv George

Dhruv George is a senior Formula One and NASCAR analyst for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino. He has been an ardent follower of motorsports sport since 2001, holding Carlos Sainz Jr. and McLaren in high regard.

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