A huge part of the brand of Bubba Wallace as well as his role in NASCAR is as much, if not more, about what he does off track compared to what he does on it. Wallace has been a big advocate for bringing new talent into the sport and the sport itself becoming more inclusive to those who haven’t had opportunities to pursue a career in it historically.

One such way in which the 23XI Racing driver is ensuring new talent comes into the sport is with his partnership with Dr.Pepper  and a special program that allows students to have a chance to pursue a career in NASCAR.

Bubba Wallace on his special program with sponsor Dr. Pepper

In a recent conversation with WNBA champion, Renee Montgomery, Wallace was asked by the host about the program with his $50 Billion and why he chose to be a part of it.

“We got 23 students, we’re gonna give $5,000 scholarships to them and get them a chance to join our world, our crazy world, our hectic world of motorsports and get the exposure levels,” Wallace responded.

“Maybe try something that maybe you never see yourself doing whether that’s front office, whether that’s mechanics, travel side of things, the finance side of things, whatever.”

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Further describing the role and the vision of this program with Dr. Pepper, Wallace made a revelation which proved how fruitful the program has already turned out to be for talented individuals.

“I think my photographer actually came from that program so he entered in that program. It was actually pretty cool to see the talent and the personalities that come out of that,” he said.

The #23 driver added it’s “really cool” for his team to be giving back to the community with his sponsor as he pointed to a bittersweet truth about life.

“As much as we don’t want, we hate to say, we’re getting older everyday and there’s someone coming behind us to replace us and so for us to be able to kind of shape and mold the future, it’s pretty cool initiative to be a part of,” Wallace claimed.

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