Trevor Bayne became the youngest driver to win the Daytona 500 in 2011. Next year, the 2003 Cup champion Matt Kenseth skirted Dale Earnhardt Jr to win the prestigious race. In 2019, Angela Ruch landed her truck in the 8th position in Daytona. Unfortunately, their stories had a far more somber connection than the city.

These racing gems got lost among the countless seashells spread across a deserted beach. Unlike 0ther sports, the sheer talent they exuded was simply not enough to power the fierce engines of their racecars. Dale Jr‘s sister and co-owner of JR Motorsports elucidated the inescapable element of NASCAR.

Dale Earnhardt Jr’s sister claims talent cannot let you drive in NASCAR races

NASCAR teams are categorized by and through wealthy individuals in the privileged position of purchasing expensive charters, more often than not passed down through generations. Kelly Earnhardt Miller isn’t foreign to these dynamic intricacies.

Entrepreneur and daughter of the legendary Dale Earnhardt, Kelly Miller attempted to bring light to the unique nature of the sport in the Dale Jr Download. She endeavored, “I don’t know if you can articulate the differences between some of the athletes that you represent. I’m just sitting here and thinking about being a golfer. You and only you have to be good, period.

“You’ve got the talent, you got the golfer…It [NASCAR] is dependent on so many different variables. I mean you got to be talented, don’t get me wrong, but there’s so many other variables.”

Watch this story: Dale Earnhardt Jr’s Connection with NASCAR: A Tale of Passion and Struggle 

And the crux of the issue remained NASCAR’s inalienable reliance on sponsorships, in a driver’s first race itself. Racers with deep pockets have equipment, crew, and sponsors lined up for them from the get-go. But all the skills in the world cannot produce the millions of dollars required to compete in a NASCAR series. Miller continued,

“I mean motorsports is complicated at the end of the day. It is complicated. From the driver’s perspective to making it to the team’s perspective of operating to the sponsorship model. Because we are so heavily dependent on that sponsorship…These other guys, golfers and ballplayers, they are not dependent on how much money they can bring to the table. They get paid.”

The market capital of a sponsor poses yet another hindrance. One would be hard-pressed to find an NFL player sporting different brands in different games within the same season. But NASCAR racers often scramble for multiple sponsors when individual corporations are only willing to fund select races. But one global name is steadily restoring the former glory of this thrilling sport.

NBA Legend Michael Jordan changing NASCAR one brand endorsement at a time

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If there is any billion-dollar corporation most intrinsically connected with the racing community, it is Coca-Cola. From stock cars to racing events and even entire racetracks, the soft drink giant plays a crucial role in NASCAR’s promotion and visibility in the modern era. It would be nearly impossible to stream a live race without encountering numerous ad breaks associated with the Fortune 500 company. Ten or twenty years ago, there were several.

Caterpillar, Home Depot, and Subway were a few of the many companies with international recognition that proudly aligned themselves with NASCAR. With a nine-month-long season and declining TV viewership, corporations found more promising alternatives in competitor sports. Until last season. After leaving an indelible mark as an NBA player, Michael Jordan is revolutionizing the racing circuit with the prowess of his name and all that he represents.

With his NASCAR team 23XI Racing, the big league of the sponsorship industry raced back to this iconic sport. Dr Pepper, Walmart, Mcdonald’s, and other mammoth financiers breathed new life into the racing organization. And now that Jordan’s drivers have qualified for the playoffs, other blue-chip companies would certainly follow suit.

“He Is Non-stop” – Dale Earnhardt Jr.’s Sister Raising a Racing Prodigy as He Leaves Her in the Dust