In 2021, JR Motorsports is set to field Noah Gragson as their full-time driver, with Sam Mayer and Josh Berry sharing duties.  However, one hurdle that they have to cross is sponsorship.

The good news is that they have finally sorted out that problem, as they have recruited multinational brand, Unilever, as the team’s primary sponsor. It is worth noting that this deal includes seven races, where owner Dale Earnhardt Jr will be driving for one of the races.

In addition to that, the team will be helping advertise multiple Unilever products.

Unilever is regarded as one of the world’s leading suppliers of food, refreshments, home, and personal care products. This isn’t the first time the British–Dutch multinational consumer goods company has partnered with JR Motorsports. In fact, the consumer goods giant will be tying up with the team and extending its relationship to 13 years.

Dale Earnhardt Jr is thrilled with the JR Motorsports-Unilever reunion

“My partnership with Unilever has grown so much over the years, and I’m proud to say they’ve been a huge part of what we’ve built at JRM,” said Earnhardt Jr. “Unilever’s commitment to our team and the series has been unwavering, and we’re prepared to take that success even further.”

It is worth noting that the partnership between Unilever and JRM is one of the longest-running in the Xfinity Series. To that end, Dale Earnhardt Jr is proud of the healthy relationship with the consumer goods giant.

One of their biggest projects is the United for America initiative. Its aim is to inspire collective action to meet the essential needs of the hardest-hit communities. In addition to that, both parties wish to ensure a bright future is still within their reach.

Admittedly, some details are still under wraps, namely which cars Unilever will feature its brands on. Dale Earnhardt Jr has also been silent about the race he will participate in.