Days After $400 Million Worth Dale Earnhardt Jr Celebrated Their Success, the Couple Add Another Accolade to Their Growing Collection

Published 05/01/2023, 11:21 AM EDT

Throughout their careers, NASCAR drivers frequently engage in various pursuits beyond the racetrack. Many of them explore business opportunities to keep themselves occupied and successful after their racing days come to an end.

This is also true for the esteemed former NASCAR driver, Dale Earnhardt Jr. With a staggering net worth of $400 million, Junior has ventured into numerous businesses following the conclusion of his illustrious Cup Series career.

Together with his wife, Junior teamed up with Sugarlands Distilling Co. to create their own unique vodka: the aptly named High Rock Vodka. And now, just days after celebrating one award, it seems their venture has struck gold—quite literally.

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Dale Earnhardt Jr adds another achievement to his collection

Recently, the prestigious World Spirits Competition recognized Junior’s vodka brand as one of the top contenders in its category. High Rock Vodka secured the coveted gold medal, placing it among the elite products in the competition.

To celebrate this remarkable achievement, Sugarlands Distilling Co. shared a series of Instagram photos featuring the three products that earned them the esteemed accolade.

In reference to Junior’s brand, the company proudly declared, “@HighRockVodka won Gold in the Vodka category. A tremendous honor for a brand we just launched last year with @DaleJr and @MrsAmyEarnhardt.”

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A post shared by Sugarlands Distilling Co. (@sugarlandsshine)

Junior and his wife’s vodka brand received another award last month

The recent recognition of High Rock Vodka in the prestigious World Spirits Competition isn’t the only accolade that has drawn attention to the former NASCAR legend’s vodka company. Just a couple of days ago, the brand received yet another prestigious award.

Soon enough, High Rock Vodka’s official Instagram shared a lively update. They shared the news that their vodka had been awarded a Gold Medal at the previous year’s WSWAACCESS Wine and Spirits Competition. Which is apparently considered one of the top events in the liquor industry.

Following this prestigious achievement, the brand posted a photo showcasing the award they had received. A beaming Amy Earnhardt, proud of her and her husband’s vodka brand, wasted no time in expressing her delight. She enthusiastically commented on the official post, saying, “So proud.”

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A post shared by High Rock Vodka (@highrockvodka)

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These back-to-back successes have undoubtedly cemented High Rock Vodka’s reputation as a top contender in the competitive spirits industry. The brand continues to impress both critics and consumers alike with its exceptional quality and captivating story. Thanks to the Earnhardts’ unwavering commitment and passion for their product.

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Written by:

Srijan Mandal is a NASCAR writer at EssentiallySports. With a Master's Degree in Journalism from a top institution, Srijan has written over 1000 articles across various platforms. His passion for racing began at a young age and has only grown stronger over time.

Edited by:

Nischal Kandpal

Days After $400 Million Worth Dale Earnhardt Jr Celebrated Their Success, the Couple Add Another Accolade to Their Growing Collection

Dale Earnhardt Jr adds another achievement to his collection

Junior and his wife’s vodka brand received another award last month

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