NASCAR drivers have a knack for keeping it real with their fans. They stand out from other sports stars, often seen as out of reach, by being down-to-earth and approachable. These drivers don’t just wave at their fans from a distance; they’re known for up-close and personal meet-and-greets. Plus, they’re pretty active on social media, always finding new ways to connect with their followers.

A perfect example of this fan-friendly attitude is Denny Hamlin‘s latest fanfare. He’s rolled out a golden opportunity for his fans—a chance to score two VIP tickets to not one but three NASCAR races. Moreover, the lucky winners are also in for a surprise treat.

Denny Hamlin invites fans to make their mark on the #11 Toyota

Denny Hamlin recently took to social media to announce an exciting opportunity for his fans. They could win two tickets to three NASCAR Cup Series races, including the big finale at Phoenix. The first race where fans can make their presence felt is the adrenaline-pumping Talladega race scheduled for April. In addition to that, the lucky winner will also have their name emblazoned on his No. 11 car. Imagine seeing your name riding alongside Denny Hamlin on his FedEx-sponsored Toyota, part of the Joe Gibbs Racing team.

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For a shot at this once-in-a-lifetime opportunity, Hamlin directed fans to hit up the link in his Instagram bio. This link leads to ultimatefan.fedex.com, a website that walks fans through the entry process. The first step? Choosing the contest to enter, with the only option being VIP tickets to 3 races and a meet-and-greet with Denny Hamlin. Clicking on ‘Enter Now’ brings up a form asking for details like name, address, telephone number, social media handles, and then a questionnaire. The questions? They’re all about one’s passion for racing, what winning would mean to you, and sharing a FedEx experience you’ve loved.

Despite playing the part of NASCAR’s villain and ruffling some feathers along the way, Hamlin has also won over many fans this year. So surely, fans are going to flock over to grab that opportunity. However, it’s not just his on-track antics but also his podcast, which he kicked off in February 2023, adding another coating to his persona and connecting with fans on a whole new level.

Joe Gibbs Racing star notes increased fan following and debate stirred by his podcast

Denny Hamlin dove into the podcasting world with Dirt Mo Media, aiming to peel back the layers of NASCAR and offer his unique perspective. It seems this move has paid off quite well for him. Reflecting on his soaring popularity and the stir his views have caused in the NASCAR community, Hamlin acknowledged that his fan base has expanded more than ever. Yet he also noted that there’s a vocal group who aren’t exactly his cheerleaders, making their disapproval known.

Hamlin shared, “I have this. I have this platform to give my opinion, and I think that a lot of the fan uproar towards the end of the year. A lot of it was because I am opinionated. I do believe that I have more fans than I’ve ever had by far. It’s not close.”

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“However, the counter Denny Hamlin fans, the ones that don’t like me at all, are louder than they’ve ever been. So it’s just been more noise. But I do believe that it did what we hoped, and that was build a platform, build a fan base, build a brand, and see where this thing goes,” he added.

In the end, it’s all part of the game – More fans + More Haters = More Noise.