Motorsports and prize money are two-edged swords; the winner gets the big piece of the pie, while the rest of the others only get the crumbs. NASCAR over the years has seen astronomical sums of money distributed in winnings, but there’s always a suggestion of things being done better. While the Cup Series races do generate good revenue, the second-tier Xfinity Series has a lot of catching up to do in that regard. Therefore, in a bid to generate more attention and notch up the competitive spirit, NASCAR came up with the Dash 4 Cash program.

Dash 4 Cash, in a sense, is an exhibition event that allows the race car drivers to shower themselves with bucketloads of cash. Although there won’t be NBA or NFL money on the line, However, the recently announced Dash 4 Cash will see four drivers take an extra $100,000 on each race day.

Dash 4 Cash’s schedule for the 2024 season

NASCAR announced on Tuesday that the Dash 4 Cash program for the Xfinity Series will return for its 16th season. All four races are scheduled at the oval tracks. As mentioned in the release, the program will present an opportunity for four eligible Xfinity Series drivers to win an extra $100,000 at each race. The qualifier 250-lap event will take place at the Richmond Raceway on March 30.

The program will wrap up in April, starting at the Martinsville Speedway (April 6), the Texas Motor Speedway (April 13), the Talladega Superspeedway (April 20), and the Dover Motor Speedway (April 27). This is an exclusive Xfinity Series driver race, and in these four races, no Cup driver can participate or compete. Announcing the program, the Xfinity Racing page posted on X with the caption, #XfinitySeries #Dash4Cash is back for 2024! Qualifier: @RichmondRaceway, $100,000 on the line at @MartinsvilleSwy, @TXMotorSpeedway, @TALLADEGA, & @MonsterMile.”

Like Dash 4 Cash, the Cup Series has its rendition in the All-Star race. Here, the driver who clinches the event is showered with a staggering $1 million. However, this figure has been under scrutiny as the prize winnings, which were set back in 2003, remain the same. And who else but Denny Hamlin believed that people should refrain from calling it a million-dollar event as it has not been updated in a long time and suggested some changes for the same?

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The JGR driver event went on to share his cash-rich model that NASCAR could implement, but the idea never saw the light of day.

Denny Hamlin’s grand scheme to surge the NASCAR TV ratings was shot down by NASCAR.

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Hamlin himself became his team’s first winner of the All-Star race back in 2015 with Toyota and was rewarded with $1 million. However, in an episode of the Dale Jr download, he went on to suggest a grand scheme that would bump up the TV ratings. But NASCAR, being the stubborn old self, just paid no attention to a new prospect that could tap into new avenues. When Dale Jr asked why his idea was not taken into consideration, Hamlin replied, “It cost the money.”

Taking a jibe at NASCAR, Hamlin continued his theory with the new TV rights deal in the picture. He said, “7.7 billion dollars. Really? So what do you think it will return to the audience that will make the next TV deal? Okay let’s say they do it for the next seven years and it costs them three million dollars, that’s 21 million dollars. You don’t think it will bump up the TV ratings through those summer months enough to up the average of viewers to then get a return on that 21 million?”

Denny Hamlin’s suggestion may sound vague to some, but there’s a potential that NASCAR just fails to tap into and is content with how things are run. What do you think about Hamlin’s suggestion and view? Do let us know below.

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