Despite Early Betrayal, Tony Stewart Enthralls Fans With Real-Life Talladega Nights Reenactment

Published 09/25/2023, 9:28 PM EDT

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Amidst the mounting pressure for teams vying for victory in the playoffs at the cusp of the top 12 in the 2023 NASCAR Cup Series, Tony Stewart’s team emerges with a surprising edge. Despite having no driver in the race for the Cup, the team exudes an air of relaxed confidence. Evidently, their agenda is to transform the tense atmosphere into an exhilarating extravaganza for the audience at Talladega Superspeedway.

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In a delightful twist, two drivers from Stewart-Haas Racing are set to dazzle the crowds by adorning their cars with fresh, evocative paintwork, paying tribute to a beloved sports parody movie. This exciting change comes notwithstanding a recent setback from a duplicitous store, showcasing the team’s unwavering spirit and commitment to delivering an unforgettable experience for fans. The stage is set for a night where fun takes the front seat, promising to be a heartening spectacle amid the intense competition.

Stewart-Haas Racing of Tony Stewart is set to bring a burst of “Shake and Bake!” to the tracks


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While new sponsorship deals might not always spark excitement among NASCAR fans, when these dynamic collaborations bring forth a splash of color and innovation to the races, they never fail to capture the admiration and appreciation of enthusiasts, highlighting the significant impact of engaging and well-executed sponsorships in enhancing the racing experience for all.

Justifying the same, in a playful nod to the 2006 film ‘Talladega Nights,’ the Stewart-Haas Racing team is gearing up to offer an exciting spectacle beyond the chase for the YellaWood 500 Cup. On Monday, it was unveiled that the team’s driver, Ryan Preece, will be commanding the iconic Wonder Bread car.


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Despite an early leak by Publix revealing the car’s color palette and delivering a hit to the team’s marketing approach, the excitement remains unshaken. ‘Wonder Back in Talladega!’ proclaims a display featuring the #41 car within a Publix store.

Adding to the anticipation, another sponsor has been confirmed to join the fun. Stewart-Haas Racing will parade entries that mirror the liveries of the movie’s central characters, Ricky Bobby and Cal Noughton, Jr. Alongside Preece, Chase Briscoe will be steering the No. 14 Old Spice Ford Mustang.

[Stern] @StewartHaasRcng has signed @OldSpice and @WonderBreadUSA to be primary sponsors of two of its cars this weekend @Talladega in what will be a real-life reenactment of ‘Talladega Nights.’ The activation will include merch, show cars, digital content and 2,000 retail displays.
byu/CNASFan1992 inNASCAR

The lively campaign will echo across all of Stewart-Haas Racing‘s social media platforms and be complemented with themed apparel available both at Talladega and online at the team store. Wonder Bread further amplifies the spirit by unveiling 2,000 in-store displays in Alabama, Georgia, and Florida as part of the campaign.

Tracing back to 2013, Kurt Busch and Furniture Row Racing flaunted the Wonder Bread sponsorship at the NASCAR Halloween event, and the sponsorship made a comeback in 2019 with Corey LaJoie. Old Spice, a founding partner of Stewart-Haas Racing, supported team owner Tony Stewart on the No. 14 Chevrolet in 2009 and 2010.

In this enthralling revival, the team’s enthusiasm resonates vibrantly. Even NASCAR fans are joining the chorus, echoing “Shake and Bake!” across the internet in eager anticipation of the refreshing and entertaining promotion set to grace the tracks. The buzz is undeniable as Stewart-Haas Racing prepares to infuse the event with a delightful dash of nostalgia and thrill, ensuring a memorable spectacle for all in attendance.

Watch This Story: Kevin Harvick Blasts Tony Stewart in Five Words for Spoiling His Last Race at Bristol

Fans are notably thrilled with the fresh paint schemes adorning Tony Stewart’s cars

While promotions may not directly touch the lives of NASCAR enthusiasts, witnessing their cherished drivers or teams showcase diverse and vibrant color schemes, a delightful aspect of sponsorship deals, undoubtedly infuses an element of joy and excitement on the track. This refreshing change is a welcome sight for many who yearn for a break from the monotony of identical car colors, race after race.

As the news of the Stewart-Haas Racing team teaming up with new sponsors unfurled across the digital sphere, the ever-vocal NASCAR aficionados didn’t hold back their exhilaration. Eager fans flocked to Reddit to share their enthusiasm, with remarks such as “Old spice back on the 14 feels just feels right” capturing the collective sentiment of anticipation and approval for the innovative and colorful transformation on the racetrack. Some other reactions included:

“If you hate Talladega Nights you take yourself too seriously. This rocks”

“I love it so much.”


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Numerous fans expressed their admiration for the revamped paint schemes, with comments like, “That 14 car looks awesome. When do the die-cast cars for it drop? I need this in my collection.”

“Well I know my 2 favorite schemes this weekend”

“This what we were all waiting for.”


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For Preece and Briscoe, this promotion assuredly affords them the delightful opportunity to channel the personas from the film Talladega Nights. Yet, speculation swirls around their prospective victory in the race. With a glance back to April 2023, Briscoe’s remarkable fourth-place finish on the track shines a beacon of hope and anticipation. Could this be a foreshadowing of triumph amidst the spectacle of speed and vibrant colors of their newly adorned vehicles? Let us know in the comments below.



Written by:

Neha Dwivedi


One take at a time

Neha Dwivedi is a NASCAR Writer for EssentiallySports. Her ability to capture the spirit of the exhilarating races and relay the enthusiasm to her readers distinguishes her as a sports journalist. Neha's articles strike a nice balance between technical accuracy and story-telling.
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Edited by:

Sharan Nair




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