Despite Speculation Surrounding Early NASCAR Exit, Toni Breidinger Surprisingly Rallies Behind $7.6 Billion Worth Sponsor’s Explosive Growth

Is Raising Cane’s backing out as the primary sponsor for Toni Breidinger? Well, there were rumors and speculation surrounding the partnership between the driver and the sponsor earlier this month. Front Stretch Insider Mark Kristl reported that the Venturini Motorsports driver is looking for more sponsors to continue her full-time run in the ARCA Menards Series.

Raising Cane’s and Breidinger recently collaborated on a national in-store marketing campaign. It was a big success for the fast-food chain. Therefore, speculations surrounding their involvement as the primary sponsor for the ARCA star were a bit surprising. However, Breidinger’s recent activity on social media, hyping Raising Cane’s growth, has somewhat cleared the air about their partnership.

Toni Breidinger appreciates Raising Cane’s efforts to support her ARCA journey

We have seen multiple fast-food chains and restaurants partner with NASCAR drivers. McDonald’s, Burger King, Subway, and Wendy’s have all often featured on the race cars. However, none of these brands collaborated with the female race car drivers. This is where Breidinger bringing in Raising Cane’s as her primary sponsor for the No. 15 Venturini Motorsports ride paved the way for such endeavors.

The quick-service restaurant has hit new heights in 2023 and is expected to grow exponentially this year. The brand is projected to earn $4.5 billion in system-wide sales and they are looking to add more than 350 locations. Their Times Square location itself is expected to churn out $20 million, according to a report by QSR magazine.

Reacting to these reports and projections, Toni Breidinger, via her X account, replied, “And one of the few qsr that support and fund women in sports!” However, there is still no clarity or confirmation as to whether or not Raising Cane’s will stick by the Venturini Motorsports star for her entire ARCA campaign. Especially after seeing Cane’s logo on the side panel of her race car in recent races rather than in the front on the hood.

For the time being, these are just speculations, as neither of the two parties has made any comment regarding a potential split in the partnership. Moreover, Bridinger is really looking to make the 2024 ARCA season count and has set ambitious goals for herself.

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Breidinger is eyeing a championship finish for 2024

This is just the second full-time ARCA run for the Victoria’s Secret Model. Back in 2022, she managed a sixth-place finish in the championship standings. But after running fifty ARCA races, Breidinger is looking to clinch the title in 2024 in just her second full-time run. The 24-year-old racer has managed three top-10 finishes since the start of the year, and with 15 races still to go, she just might fancy her chances for a glorious finish.

Sharing his target for the season while speaking in an interview with Jeff Gluck, she said, “I kind of withheld myself from saying this a couple years ago, but getting the championship in ARCA Series this year. I’m running the full season. I did two years ago, and obviously, that was my goal. Like I wasn’t trying to run not to get the championship, but it also was my rookie season, and I was being realistic with where I was as a driver. But this year, that’s definitely my No. 1 goal.”

She is 40 points shy of the leader, Andres Perez, in the driver’s standings after the five race. Had it not been the early crash during the season opener at Daytona, Breidinger would be looking at a whole different picture.