Did Team Penske Place a Copyright on Brad Keselowski’s Name Font?

Published 12/17/2021, 10:47 AM EST
CONCORD, NORTH CAROLINA – MAY 29: Brad Keselowski, driver of the #2 Keystone Light Ford, waits on the grid during qualifying for the NASCAR Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 29, 2021 in Concord, North Carolina. (Photo by Jared C. Tilton/Getty Images)


For the 2022 NASCAR Cup Series season, Brad Keselowski will be with a new outfit. After nearly 11 years with the Team Penske organization, he is moving to the Roush Fenway Keselowski Racing (RFK) team. Although the team bid a touching farewell to the 2012 Cup Series champion, they still had a vindictive streak.

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According to some observations, the Team Penske outfit has a copyright on the font used in Keselowski’s name. So, when the driver moved to RFK, he has been forced to use a different font. Some may think that this is a bit of a petty move from Penske. However, the other side of the argument is that they are simply trying to protect their copyright.

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One thing is for sure, Keselowski’s name has appeared in a different font. It will be his choice to either accept the decision or try to fight it. For now, he will simply focus on the 2022 NASCAR Cup Series preparations. He knows that the RFK team is not on the same level as Team Penske. However, the driver will hope that his experience propels them upwards.

What lies ahead for Team Penske and Brad Keselowski?

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For now, everyone is focusing on figuring out what will make the Next Gen cars tick. Previously, Hendrick Motorsports, Joe Gibbs Racing, Team Penske, and Stewart-Haas Racing have been the favorites. In the buildup to the new season, nobody is sure whether they will still rule the roost, or if the order will be shaken up.

AUSTIN, TX – MAY 23: NASCAR Cup Series driver Brad Keselowski (2) gets ready for qualifying for the Inaugural EchoPark Automotive Texas Grand Prix on May 23, 2021 at the Circuit of The Americas in Austin, Texas. (Photo by Matthew Pearce/Icon Sportswire via Getty Images)

#6 driver Keselowski partners Chris Buescher in the #17 car. Meanwhile, Austin Cindric graduates to the Cup Series to succeed Keselowski’s former #2 seat. Cindric also partners #12 driver Ryan Blaney and #22 driver Joey Logano. Without a doubt, the 2020 Xfinity Series champion will be able to benefit from Blaney and Logano’s influence. Whether he will be able to challenge for victory is another story.

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It will be fascinating to see how the 2022 season plays out.

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WATCH: Brad Keselowski Shares an Exciting Update on RFK Racing’s Shop

about 2 months ago

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Dhruv George

12549 articles

Dhruv George is a senior Motorsports author for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.

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