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CHARLOTTE, NORTH CAROLINA – JANUARY 21: NASCAR Hall of Fame inductee Dale Earnhardt Jr. speaks during the 2021 NASCAR Hall of Fame Induction ceremony at NASCAR Hall of Fame on January 21, 2022 in Charlotte, North Carolina. (Photo by Jared C. Tilton/Getty Images)

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CHARLOTTE, NORTH CAROLINA – JANUARY 21: NASCAR Hall of Fame inductee Dale Earnhardt Jr. speaks during the 2021 NASCAR Hall of Fame Induction ceremony at NASCAR Hall of Fame on January 21, 2022 in Charlotte, North Carolina. (Photo by Jared C. Tilton/Getty Images)
Former NASCAR Cup Series driver Dale Earnhardt Jr joined a new venture lately. The fan-favorite Earnhardt Jr has tied up with Ally Racing. As the two of the most popular entities have come together, fans expect something big from them.
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The semi-retired Xfinity Series driver has joined his DirtyMoMedia with Alex Bowman’s sponsors. Ally Racing sponsor Hendrick Motorsports’s driver Alex Bowman’s number 48 Chevrolet Camaro ZL1 this season.
Talking about this, the NASCAR Hall of Fame Dale conveyed, “I have been a fan of all that Ally has been doing in motorsports over the last several years. Both of our brands thrive on the relationships we have with our customers and fans, and I’m looking forward to all the exciting things we have planned, including integrating Ally into our guest segment on the Dale Jr. Download.”

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WINSTON SALEM, NORTH CAROLINA – OCTOBER 26: Dale Earnhardt Jr. drives the NASCAR Next Gen car around the track at Bowman Gray Stadium during a testing session on October 26, 2021 in Winston Salem, North Carolina. (Photo by Grant Halverson/Getty Images)
Dale and Ally teamed up for content partnership that will boost fan experience in the upcoming annual Ally 400 at Nashville Superspeedway in the last week of June this year. The former NASCAR Cup Series driver further stated, “My life and career would definitely have not been the same without so many incredible allies throughout the years, and this collaboration will be a great opportunity to share those stories with listeners.”
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What’s so special about it Dale Earnhardt Jr’s tie-up with Ally?
In the coming days, Earnhardt and Alex Bowman would be teaming up to design a special paint scheme. That will be used for Alex’s Number 48 Chevrolet Camaro ZL1. The Hendrick Motorsports driver then will be racing with it at Nashville Superspeedway.

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Mar 27, 2022; Austin, Texas, USA; NASCAR Cup Series driver Alex Bowman (48) during the EchoPark Automotive Texas Grand Prix at Circuit of the Americas. Mandatory Credit: Mike Dinovo-USA TODAY Sports
Before the unveiling, fans will get to know about the behind-the-scenes of the entire operation via Ally, Earnhardt Jr, and Alex Bowman’s social channels. With this tie-up, Dale has been a part of the Ally Racing family alongside Jimmie Johnson, Alex Bowman, and Hendrick Motorsports.
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