Fans Applaud Brad Keselowski’s “Clever A** Marketing” as They Drool Over the New Look Ahead of the Coca Cola 600

Published 05/29/2023, 3:55 PM EDT

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USA Today via Reuters

Ahead of the highly anticipated Coca-Cola 600 at Charlotte Motor Speedway, NASCAR veteran, Brad Keselowski co-owner of RFK Racing has unveiled a new ‘submersive’ look that has the community drooling over the Mustangs.

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While the race itself was postponed to the next day due to unprecedented weather, fans are thrilled to see the #6 and #17 Fords in their new livery.

Joining the proud Ford camp is their new sponsor for the season. While the livery itself showcases the cars in a new completely new look, ardent fans are going bonkers over the new design. And the spot-on timing of the reveal, with just hours to the race, the veteran’s surprise has the community eagerly waiting to see the cars on the track.


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Brad Keselowski’s NASCAR Team Turn Heads Revealing New Sponsor

RFK Racing has dropped the bomb ahead of the longest race of the schedule, i.e. the 600-mile grueling race. Despite their poor form in the season, the proud Ford sponsor caught the fans’ attention when they unveiled a rather fascinating new livery for cars.

While Ford’s poor management has garnered criticism for their negligence and carelessness from ace drivers like Joey Logano of Team Penske, Keselowski on the other hand has embraced the change in look as the team welcomes their new sponsor, Build


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Earlier today, RFK Racing took to their official Twitter handle to reveal the unique new look of #6 Keselowski’s race car alongside his teammate, Chris Buescher‘s #17 car. The video showed two Ford Mustangs doing circles on an American aircraft carrier while proudly flaunting their true American sponsor. It is no surprise that the fans termed it as “bada**.”

With the massive updates causing waves online, ardent fans quickly joined the fun as they dubbed it “Preview of the 600 at this rate.”

Fans Cherish the Fresh Look as They Laud the Team in the Comment Section

While last week’s NASCAR All-Star race received a mixed response from the community for its lackluster and bleak 200-lap race, veteran Keselowski came home 19th. With occasional bursts like the one we saw in Darlington, one can never count out the 39-year-old.

The fresh update from the team not only caught the community by surprise but the timing of the reveal acted as icing on top of the cake. Overwhelmed fans were quick to share and retweet the update as they actively discussed their thoughts in the comment section.

Ok, clever a** marketing.”

“Good Job” commented one fan. 

They look so good.”

While another fan wrote, I believe I need that on a shirt!”


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Definitely on the radar”

Another loyal fan commented on his wish to see the team rise again.

RFK gonna win all the rain races now!”


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WATCH THIS STORY: Backlash surrounds Bubba Wallace after his sarcastic “respect” jab at Brad Keselowski following bump and run

With just hours to go, the already ecstatic mood surrounding the race just became all the more intriguing for RFK fans. What do you think? Will the Mustangs perform as well as they look?



Written by:

Kishore R


One take at a time

Kishore is a NASCAR Writer at EssentiallySports. With a degree in engineering, Kishore's love for automobiles, particularly the roaring naturally-aspirated V8s, naturally led him to NASCAR. Kishore's writing is characterized by his intense passion for the sport, as well as his ability to conduct in-depth research and analysis.
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Edited by:

Ranvijay Singh




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