Getty
LONG POND, PA – JULY 23: Hailie Deegan (#1 Team DGR Wastequip Ford) during driver introductions prior to the NASCAR Camping World Truck Series CRC Brakleen 150 on July 23, 2022 at Pocono Raceway in Long Pond, Pennsylvania. (Photo by Rich Graessle/Icon Sportswire via Getty Images)
Getty
LONG POND, PA – JULY 23: Hailie Deegan (#1 Team DGR Wastequip Ford) during driver introductions prior to the NASCAR Camping World Truck Series CRC Brakleen 150 on July 23, 2022 at Pocono Raceway in Long Pond, Pennsylvania. (Photo by Rich Graessle/Icon Sportswire via Getty Images)
Being a part of women’s history in NASCAR, Hailie Deegan has landed a new sponsor. Celebrating women in NASCAR, AdventHealth partnered up with Deegan as a part of a campaign launched in March in honor of Women’s History Month.
Through the program, AdventHealth hopes to recognize women working in NASCAR, including drivers, business professionals, as well as others that are an integral part of race teams, tracks, media houses, and agencies. Having partnered with the NASCAR Craftsman Truck Series and ThorSport Racing, AdventHealth will list the names of women in the sport on Deegan’s truck in the upcoming race at Atlanta.
Watch What’s Trending Now!
Sports Business Journal reporter Adam Stern posted the news on Twitter.
.@HailieDeegan has landed a new sponsor relationship with @AdventHealth, which is using the deal to launch a campaign celebrating women in NASCAR.
🔲 Advent will list the names of many of the women who work in the sport on the decklid of Deegan's truck this weekend at Atlanta. pic.twitter.com/PD8LZixUkK
— Adam Stern (@A_S12) March 16, 2023
Glad to see Deegan landing one of the largest not-for-profit Protestant Health care providers in the country as a sponsor, NASCAR fans congratulated the Truck Series driver in the comment section.
She’s at the elite level of marketing…she continues to generate incredible sponsorship deals! Money talks!
— Mike Norman (@MikeNormanDirt) March 16, 2023
She is really marketable for her off track activities and activation. I think they’re really gearing up to replace @rileyherbst next season with his poor performance.
— Josh Crider (@joshcrider) March 16, 2023
READ MORE: “Who Keeps the Trophy”: Hailie Deegan Has a Cheeky Response for Teammate Who “Left Her Hanging”
Congratulations
— CherSki (@cherski4) March 16, 2023
Hailie Deegan shares her excitement for the initiative
As a part of the initiative, an employee resource group, Women in NASCAR (WIN) has been established as a supportive community that will help in promoting professional growth for women in the sport. Furthermore, WIN also hopes to foster dialogue in NASCAR offices by empowering them through networking and career development.
Excited to be a part of the initiative, the Truck Series driver said (as reported by NASCAR.com),
“I’m excited to partner with AdventHealth on this important initiative to honor Women’s History Month. It’s an honor to recognize the incredible women who paved the way for female drivers, as well as the female business professionals who are important to the day-to-day operation of our sport.”
Getty
DAYTONA BEACH, FLORIDA – FEBRUARY 08: Hailie Deegan, driver of the #4 Monster Energy Ford, stands on the grid prior to the ARCA Menards Series Lucas Oil 200 Driven by General Tire at Daytona International Speedway on February 08, 2020 in Daytona Beach, Florida. (Photo by Jared C. Tilton/Getty Images)
Furthermore, AdventHealth Central Florida Division (North Region) President and CEO Audrey Gregory also shared her views by adding,
“As a longtime sponsor in NASCAR, we’ve seen firsthand how important women are to the success of this sport on a weekly basis. We’re honored to be part of an opportunity to highlight drivers like Sara Christian and Hallie Deegan, as well as the incredible work of Women in NASCAR.”
Apart from this, AdventHealth also mentioned that partnering up with Deegan and her ThorSport Racing Ford F-150 is just one of many ways of showcasing inclusivity and diversity in the sport.
WATCH THIS STORY: Tony Stewart Masterstroke Leads to “Unexpected as F**k” Brad Keselowski–Hailie Deegan Announcement
Written by
Edited by
Nischal Kandpal