Petition to keep this trend going! In a recent Twitter post shared by Sports Business Journal reporter Adam Stern, Canadian rapper Drake is seen sporting a red, white, and black Dale Earnhardt jacket. And this fashion choice by the hip-hop star certainly garnered a lot of attention from NASCAR fans.
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The NASCAR streetwear trend continues via @Drake.
Drake shared his vintage Dale Earnhardt leather jacket look on his Instagram story on March 12, 2023. And as soon as Stern reposted the look, NASCAR fans across the globe huddled in the comment section to share their views. And let’s just say a few users were ecstatic to finally see one of the coolest Hip-Hop music icons in on the whole NASCAR streetwear trend.
That’s so clean
GOAT WEARING THE GOAT MERCH
NASCAR fans see this as a huge money-making opportunity
Clearly, many Twitter users were excited to see the hip-hop star sporting the NASCAR street-wear merchandise. However, surprised by why the governing body has not taken an initiative to capitalize on the streetwear yet, some of them shared their suggestions in the comments.
@NASCAR needs an entire marketing arm dedicated to feeding into this sort of thing. Is cool, but imagine it as an @Blaney jacket instead. That pushes what we need right now, not two decades ago.
Absolutely insane that nascar hasn’t capitalized on their vintage clothes being popular. Whoever runs the nascar merch department needs to be fired, 90% of the current merch is generic trash
I'm surprised no one is wearing a Logano, Elliott, Bowman, or Hamlin jacket..I feel like those would fit into the style ppl wear like the typical KB M&M's jacket
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When a NASCAR Great ripped Drake
This isn’t the first time that the NASCAR world has crossed paths with Drake. As reported by USA Today, back in 2015, NASCAR Hall of Famer Mark Martin made it to the headlines for calling the rapper ‘soft like tissue.’ Martin, who has been a devout Gucci Mane fan, said this publically on Twitter.
After Gucci Mane’s imprisonment, a Twitter user suggested Martin should choose Drake as his new favorite rapper. But it seemed like the former NASCAR driver could not even fathom it. He wrote,
Drake is soft like tissue. x.com/simp7d/status/…
@markmartin So glad you are still around the sport, but I suggest Drake as your new rapper.
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Well, even though Drake and the NASCAR world do not have many good memories together, it seems that it is a good time to turn it all around. Maybe after Drake’s influence, NASCAR could finally tap its streetwear market, and maybe Drake could be the face for it!